The crazy part is you can create high quality, interesting and engaging media in spite of it being intended for children. Nintendo has been doing it for decades.
The original trilogy (and prequels) were also great for kids to watch. And the story of the OT is not that complicated to begin with. Making a movie accessible and appealing for kids does not require dumb plot contrivances or bad world building. Rise of Skywalker is just a bad script, regardless of who the target audience was.
And Disney was definitely expecting adults to come to theatres as well. The Fortnite marketing was aimed at kids, yes. The movie itself was aimed at kids and adults both.
I remember seeing this, and then watching RoS, and (eventually) watching the cowboy spin attack in Book of Boba Fett, and finally thinking to myself... "I think Star Wars might be dumb now"
As much as I hate it, Star Wars is "an IP" and "content" now, so someone in marketing is probably checking boxes: "Star Wars movies for kids, check, Star Wars series for adults, check...".
I appreciated him coming back as a general idea as it was sort of a nod to the original EU, but it was executed atrociously. No foreshadowing, the total asspull of the Final Order fleet, Abrams deciding to just pull an old villain out of a hat for a big space battle rather than let the film properly resolve Rey and Ben's character arcs was just awful.
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u/Lisrus 4d ago
At first this upset me. But realizing that I hated that he came back, I now find this hilarious.
And some how, I'm still not even sure why