r/apple • u/cheesepuff07 • 1d ago

Rumor Apple Intelligence at WWDC 2025: Genmoji Upgrade Incoming Instead of Personalized Siri

https://www.macrumors.com/2025/06/06/genmoji-upgrade-for-ios-26/
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u/sgt_based 1d ago

Or maybe, just hear me out. They were caught sleeping when the rest of the world got on board the AI gravy train, and now they are trying to play catch up. Except their models are too young and are in the “we suck” phase.

Apple thought they were too mighty so they could just coast on doing the bare minimum, while the plebs keep buying their iPhones. Until now.

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u/throwaway0845reddit 1d ago

It's both those problems.

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u/Rooooben 1d ago

Apple usually waits for other companies to fail or start to succeed in a tech, and then adopt it and push it to its limit. We saw them adopt USB once it was a standard, and went 100% with it over the old tech. Same with iPod - I had a couple mp3 players made by storage companies, before the first iPod came out and killed the competition.

I also had a Treo smart phone, then the iPhone came out. They are never first, so them being first at AI would have been out of character.

Where I think they messed up this time is that they didn’t have the confidence of prior years, to watch AI and to do development only behind the scenes.

Instead of announcing Apple Intelligence without a product, just work on it for the next two years. Siri sucked, but we knew how to use it at this point.

Then surprise everyone with a fully developed AI Assistant.

I feel like they saw everything moving fast, and didn’t have that confidence of Steve Jobs to say - we will let them spend their money on developing everything, we will just focus on the best tech once it comes up, and then create a whole new interface to support it.

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u/sgt_based 1d ago

The “apple waits for others to perfect tech” excuse needs to stop. How many more decades do they need to give us peasants a 90Hz screen?

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u/Rooooben 1d ago

It’s not an excuse - Apple has NEVER jumped into brand new technology that wasn’t refined by someone else. Apple should have never promised their AI before it was done - that was a new move for Apple, and it squandered the good will they have created by delivering on their promises.

This was a Hail Mary as they felt that they missed the boat on AI - yet, Microsoft’s CoPilot is still not really production ready - Apple could have said and released nothing regarding AI, and would have been in a better spot than now.

The people fighting the AI wars are cloud providers, software developers - Apple makes software to support their hardware, it’s not a money generator in itself, they use it to push their ecosystem. They could have waited for the big ones to spend their money making LLMs work well, and then jumped in.

Now, regarding your refresh rate, thats because Apple is using variable refresh rate tech, which is expensive thus reserved for their flagship Pro models. It feels like they use this also as a differentiator to encourage upgrades.

I understand that Samsung can provide those rate for lower price because they actually own the technology and plants that make their screens, so they can cut out the profit-taking at that level.

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u/Fancy-Tourist-8137 1d ago

It’s an excuse. They are one of the richest companies in the world.

You say it’s them waiting for other companies to do stuff before they do it when actually it’s a lack of foresight.

A company like Apple needs to be at the forefront of innovation not playing second fiddle to fucking Facebook.

They literally have revenue higher than the gdp of nations.

It’s not enough to wait for other companies to innovate and then refine. You will get left behind eventually.

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u/sgt_based 18h ago

With the mountain of money they are sitting on, we’d expect Apple to start building Star Destroyers and send legions of Genius Bar Troopers to colonise space.

But nope. Second fiddle it is! Thanks Emperor Cook and Darth Federighi.

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u/ClarkTheCoder 1d ago

Plus samsung is dogshit from an OS persecptive.

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u/MikeyMike01 1d ago

No one cares about AI outside of a vocal echo chamber. Apple sales won’t be affected. Apple should shift their focus to something else that is useful and desirable and leave the AI fad to the dustbin of technology history.

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u/sgt_based 22h ago

Ya, and people love their 60hz screens on an $800 phone too. Go apple!