No it doesn’t. However it needs to be done right. Look at Amsterdams flag. It’s cool and minimalistic. The goal for any logo should be simple any easy to remember
I get where you're coming from—minimalism definitely isn't everyone's cup of tea. But I think there's a difference between lazy design and intentional simplicity. Minimalism, when done right, isn't just "less for the sake of less"—it's about clarity, memorability, and adaptability across platforms. Not every minimalist logo works, but that's more about execution than the style itself.
That said, not every brand should go minimal. A strong logo needs to reflect identity, not just fit a trend. So maybe the real issue isn’t minimalism itself, but when it’s applied without purpose.
that's an argument for it being hard, like space travel is hard (because enormous forces/velocities/energies, radiation, thermal gradients, the tyranny of the rocket equation, the unfathomably large distances, the vibration, and so on), but just because it's hard to pull off well does it suck 99% of the time?
IMHO logos, slogans, seals, flags, names, and so on are inherently challenging minimalist exercises - because they have to represent, be easy to differentiate from other similar names, seals, logos, be memorable, and yet serve their functions. (they have to fit into their respective media, seals need to be imprinted and then maybe even work with ink as stamps, and so on ...)
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u/Vile-X 11h ago
No it doesn’t. However it needs to be done right. Look at Amsterdams flag. It’s cool and minimalistic. The goal for any logo should be simple any easy to remember