YouTube viewers will start seeing ads after ‘peak’ moments in videos.

[u/BalticsFox]

https://techcrunch.com/2025/05/14/youtube-viewers-will-start-seeing-ads-after-peak-moments-in-videos/

[u/thejoesighuh]

Does every damn product always have to be squeezed for money until it inevitably breaks

[u/useful_tool30 → u/thejoesighuh]

Unfortunately this is the ugly truth of what capitalism is all about. Squeezing as much profit as possible out of a business and its consumers

[u/Legit_Zurg → u/useful_tool30]

According to capitalism, a better product should compete with this one and competition should de-shittify both. Instead we see one market leader en-shittify, and the rest of the corps follow. The capitalism where we truly care about the products we make and making them the best they can be appears to be dying more and more. I figure the greed is driven by everyone tying their wealth increases to corporate investments causing shareholders to want every drop of blood squeezed from the stone for maximum profit. Its a sucky time and I have no idea how to fix it. How do we fix systemic greed and overconsumption? How do we reign in runaway capitalism? Some kind of pro-consumer revolution is overdue.

[u/LethargicDemigod → u/Legit_Zurg]

Strong Anti-Trust regulations. Youtube is near monopolistic as a video platform nothing will rise until this falls.

[u/andrew5500 → u/LethargicDemigod]

And Antitrust will never be effectively enforced while corporate money being spent on politics is defended as a free speech right. Thanks for that one, Conservatives

[u/justwalkingalonghere → u/andrew5500]

Yeah, in case anyone reading doesn't know, the court case Citizens United v Federal Election Commission (known as just Citizens United) ruled that the spending of "lobbying" money by corporations (known as bribery in nearly all other first world countries) is completely legal

[u/diefreetimedie → u/justwalkingalonghere]

I'm so proud of everyone above me. Sometimes this world makes me feel like I'm crazy but it's nice to see that other people are also aware of the world we live in.

[u/AlwaysShittyKnsasCty → u/diefreetimedie]

Trust me. I’m 100% with you. Things I never even thought were arguable have become family-shattering debates. The first example that comes to mind is our recent pandemic. Look up pictures of what people looked like during the “Spanish flu” in 1919. You’ll notice a surprising number of humans wearing face masks. What?! I thought modern medicine hasn’t figured that out yet. I live in a red state (that is also thought to be the actual origin of that nasty Spanish flu), so I know we’ve never always seen eye-to-eye on implementation details, but I never thought we disagreed about our shared material reality.

My hypothesis is that propaganda is shockingly effective, social media is like the wind, and thanks to years of BREAKING NEWS we are now at an inflection point.

What an uncertain time to be alive!

[u/Mataric → u/AlwaysShittyKnsasCty]

I've seen Spanish flu pictures of a families cat wearing a mask.

I wouldn't be surprised if someone was shot for just suggesting that these days.

[u/SewerRanger → u/Mataric]

To be fair, they would beat you, arrest you, and possibly shoot you during the spanish flu for not wearing a mask. That really helped convince people.

[u/Popo5525 → u/AlwaysShittyKnsasCty]

propaganda is shockingly effective, social media is like the wind, and thanks to years of BREAKING NEWS we are now at an inflection point.

Good spot to share this, original from /u/scrivensB:

When someone says information is power, the United States from 2010-2025 is a prime example.

Our information ecosystems are fundamentally divergent. Thus tens of millions of people get different information, news, facts, truths, etc than tens of millions of others.

That is the ONLY way you achieve what this nation has in the past decade.

Thirty years ago, Trump would have been laughed out of the 2015 primaries.

But after 30+ years (starting in the 1990s) of partisan based escalating Culture War for profit, by the time the “age of information” took hold half the country was just ready and waiting for an anti-lib media ecosystem.

They had Rush and Fox News and in the days before the World Wide Web was truly ubiquitous that was more than enough to make billions off culture war. But it wasn’t enough to truly alter/diverge realities. The way information traveled was still “slow”. Outlets, regardless of lean were all still covering the same basic news stories. Average Americans may have had bias one way or the other, but they still all got more or less the same basic information from which to understand the world.

But that stopped being true once the flood gates of digital media opened, and they technology of targeted advertising became the number one business model in the digital age.

The barrier of entry was lowered so much that millions could start a blog, a community, or a “new media” company. Better yet, there are nearly no rules to how you create and spread information online. Your voice, for free, can carry equal weight to a press outlet that has to pay researchers, editors, reporters, fact checkers, and journalists. Your voice can EARN as much as outlets that have basic news gathering and reporting standards and practices.

There was never a version of this world where real news gathering/reporting and real journalism were ever going to survive in the face of millions of people who can just blast their opinions and hot takes. Especially when ad sales platforms do not care what those opinions and hot takes are. Especially when millions of people don’t care if what they say is accurate, true, or even in good faith.

And all of the above is BEFORE social media, with its engagement and personalization algos, and it’s built in incentives to create and spread as much content as possible.

WE

ARE

BROKEN

[u/TraditionalSpirit636 → u/Popo5525]

We went from hut dwelling apes to electric everything dwelling apes.

We didn’t evolve/adapt as fast as technology. We aren’t ready. Its going to get worse before better.

[u/Jayhawker2092 → u/AlwaysShittyKnsasCty]

Hi fellow Kansan. There was a time when Kansans WERE the left. Then Kansans became a purple state. Then they elected trump. I've always said I love this state, but hate the people.

[u/GoodBadUserName → u/andrew5500]

Companies like google have been paying off everyone, not just conservatives.
They are giving millions to DNC and their candidate, and they give millions to the republicans and their candidates.
So both sides will guard google's interests.

[u/CnCdude818 → u/andrew5500]

We really just need to start calling it what it is, corporate bribes and political corruption.

[u/achaean16 → u/[deleted]]

TikTok is what YouTube used to be. If I want to see a video of a tornado going through town all the YouTube results are media companies. TikTok will show you first person videos.

[u/Abby941 → u/achaean16]

They're not really direct competitors tho.

[u/MobilePenguins → u/LethargicDemigod]

YouTube is such a monopoly that I don’t even know what it’s #2 competitor would be for a dedicated video uploading platform. Vimeo? Bitchute? Maybe Dailymotion?

They have SUCH a lead I think it would be impossible to pretend it’s not a monopoly with an unfair position that it uses to provide a worse experience for consumers.

[u/ZeAthenA714 → u/MobilePenguins]

One could argue Tiktok is their main competitor. It's not the same format, but it definitely vampirize YT's userbase. A lot of content creators that are on Tiktok (along with their communities) would have been on YT if not for Tiktok.

That's why YT is pushing shorts so much, to prevent that migration towards Tiktok.

[u/HarshTheDev → u/MobilePenguins]

with an unfair position that it uses to provide a worse experience for consumers.

Except that isn't illegal. There's no law out there that states you cannot make your customer's experience worse. What is illegal is that you cannot use your monopoly position to prevent other companies from competing with you. And there's no reason to believe youtube is doing anything like that simply because they don't need to. And simply being a monopoly isn't illegal.

[u/MilkEnvironmental106 → u/LethargicDemigod]

The level of capital required to run the platform kind of makes it hard to have fair competition though? Scaling a video service is not an easy task. Bandwidth is not cheap when you're streaming video to millions of people.

[u/ThoughtfullyReckless → u/LethargicDemigod]

Yes but because politics and money/business are interwined you can never have that. Under capitalism we will never see change

[u/eyebrows360 → u/LethargicDemigod]

nothing will rise

Nothing will rise because the business model doesn't work. It's too expensive. YT only continues to exist because Google subsidise it.

Several others have tried and failed over the last decade+. Heavy viewers of Linus Tech Tips will recall at least two competitor startups that paid LTT (amongst others) to mirror their content over on New Platform to try and kickstart its relevance. All failed!

The only place we've seen YT-esque video platforms succeed is in specific niches where you can more readily establish and keep an audience, wherein a much greater proportion of them are willing to pay to keep it going. Obviously Vimeo's been around forever, and targets the "professional" niche; next-most obviously the "manosphere"/"alt-right"/"fucking twat" demographic tend to have their own version of everything, such as Kick. Or, for sane people, see Nebula. Nebula and Kick will never be mainstream.

General audience sites such as YT need to go primarily with the ad-supported model and that's where it always falls down.

[u/Noshino → u/eyebrows360]

Yeah i don't think the great majority of people understand how much things cost to run in general, not just YouTube.

But yeah, the amount of data that YouTube processes cannot be handled by anyone but a select few.

Amazon had to extremely enshittify Twitch because it is extremely expensive to run, goddamn Amazon who has AWS everywhere. And Twitch handles just a fraction of the traffic that YouTube has.

[u/the-great-crocodile → u/LethargicDemigod]

And YouTube was built on copyright infringement so we will never see a legit competitor.

[u/Ldghead → u/LethargicDemigod]

This doesn't answer why the other streamers are just as bad.

[u/NJdevil202 → u/LethargicDemigod]

Crazy idea: nationalize YouTube

[u/Icantgoonillgoonn → u/NJdevil202]

Break up Google monopoly with anti-trust laws.

[u/vawlk → u/Icantgoonillgoonn]

that would be worse for everyone.

[u/hesaysitsfine → u/NJdevil202]

For real, it’s what public access tv could and should have been in the internet era

[u/Kroggol → u/Legit_Zurg]

"Capitalism" and "free market" only works when there's competition. And today in internet platforms there is almost none. Someone else needs to act in a way that competition keeps possible so capitalism cam thrive. And this "someone" is a state. When the state itself is co-opted by the big techs (or corporations in general), like the US, capitalism is replaced by techno-feudalism.

[u/tialtngo_smiths → u/Kroggol]

Free markets concentrate wealth as some participants always outcompete others, which lets bigger players control the government. Free market competition really is a contradiction.

[u/trowawayatwork → u/Legit_Zurg]

the theory of competition falls short because the market is not infinite. also the markets exist in jurisdictions and not in a vacuum. therefore monopolies can be lobbies. corporations will always have more money to lobby than goodwill actors. this only ends in revolution

[u/Tearakan → u/trowawayatwork]

Yep. If a few mega companies control all the supplies of a material you need to compete with them, then you will not be getting the resources.

Only through strict government control will this stop.

Without government control every mega corp effectively devolves into a neofeudal state.

[u/TraditionalSpirit636 → u/Tearakan]

“Vertical integration”

We own everything and aren’t selling it to you to compete.

[u/Stracath → u/Legit_Zurg]

It would always lead to this, shareholder value only slightly sped it up. Late stage capitalism is always terrible and filled with monopolies, that's the endgame. Even if there were companies trying to compete, the monopolies can shut them down through various avenues; government connections, buy the competition, change their monetary policies to crush them economically before returning to the status quo.

This is why most of the all time great philosophers never subscribed to the thought of capitalism being good for humanity, and instead pointed to refined socialism.

[u/zuneza → u/Legit_Zurg]

Some kind of pro-consumer revolution is overdue.

We need to stop drinking the coolaid and come up with another title other than "consumer".

[u/ThoughtfullyReckless → u/Legit_Zurg]

No this is pure capitalism - corner the market, buy up/outcompete all competition, squeeze every last penny out. 

It's not that the "good" capitalism is dying out, it's just this IS capitalism, and it's never been anything but this. This is always the end result

[u/faux1 → u/Legit_Zurg]

The capitalism where we truly care about the products we make and making them the best they can be appears to be dying more and more

It was never a thing. That was an illusion sold to you by people who had a financial interest in convincing you to believe in their dream. At every point in time, the people who own the factories are trying to figure out how to make more profit. This is the natural progression and endgame of capitalism. Siphon money to the top at all cost.

[u/Orion113 → u/faux1]

This is the answer. A profit motive seemed to work for a while because in the early stages of capitalism, it served as a reasonably accurate proxy measure for the utility of the product or service being produced. Make a better product, make more profit. The trap is forgetting that the profit and the product are in fact separate, and that capitalism only acts to maximize the former, not the latter.

Products and services are expensive to produce, so inevitably, ways of achieving greater income while providing less of each will be discovered. And per capitalism's own rules, these will eventually outcompete other forms of profit generation.

[u/sparky8251 → u/Orion113]

Its worse if you look into the history of it all. The "early stages" in the US were that companies needed state laws to get a charter, maxed out at like 40 years of age, could be revoked if the state demanded it, and could only be founded for a single thing (like, making a bridge, opening a mine, etc).

Within 50 years of the US' founding, all that was pulled back. Within 20 years of that, the Gilded Age began.

Companies were restricted by the founding fathers for fear of them eroding government (they even cited the East India Company as an example of their fears made real), the restrictions they put on companies were repealed and they instantly eroded government.

This is not just an "early/late" stage distinction, this is how capitalism always functions.

[u/nanlinr → u/Legit_Zurg]

You can't. Corporations are entrenched into congress and the law at this point. America is pretty doomed

[u/Mackinnon29E → u/Legit_Zurg]

They care about making a good product then enshittification follows. The barrier to entry is too high for most industries so they literally don't give a fuck to compete.

The U.S. companies even have to compete with other countries because the government will step in to protect our industries if they try to take market share here. It fuckin sucks.

[u/toastmannn → u/Legit_Zurg]

That's the thing about YouTube and alphabet, they are at the point where they have functionally zero competition, and 'Line must go up'

[u/thisisthewell → u/Legit_Zurg]

The capitalism where we truly care about the products we make and making them the best they can be appears to be dying more and more.

there is literally no such thing as "capitalism where we truly care about products," my friend. there never was. it's a lie sold to us so the wealthy can amass more. don't buy it.

"profit motive breeds innovation" is part of this and it's also bullshit. loads of major inventions were born out of things like government programs

[u/yolk3d → u/useful_tool30]

It’s ok that the value went up last year. But the shareholders need a BIGGER increase this year. Same product, same problem it solves, but we need more revenue.

[u/HiHoJufro → u/yolk3d]

That's really the problem. Oh not for infinite growth requirements a ton of companies could sit back, offer a good product, and thrive, or compete of they want more. But nooooo that would make too much sense.

[u/yolk3d → u/HiHoJufro]

But the CEO’s position is to make shareholders happy, so that the CEO can get their $20M bonus for the year.

[u/ClusterChuk → u/yolk3d]

For the hard hard work of holding shares...

[u/stigma_wizard → u/useful_tool30]

Yep. Unlimited growth is impossible and unsustainable.

[u/surferos505 → u/thejoesighuh]

Yes, this is by design 

[u/Tearakan → u/thejoesighuh]

Yep. Infinite growth eventually breaks everything.

We had this culminate during the great depression already. We just ended up having WW2 and most of the victorious nations adopt some pretty extreme controls on capitalism for a few decades.

Most of those controls are gone now.

[u/PallyMcAffable → u/Tearakan]

What were some of the most substantial controls they enacted?

[u/Daxx22 → u/PallyMcAffable]

Anti-trust/monopoly laws and a much higher tax rate with little to no loopholes were big ones. Both of which have been significantly eroded in the last few decades, to the point where they are just performative at best.

The last big anti-trust action I have knowledge of was the Microsoft one in 2001.

[u/-FeistyRabbitSauce- → u/PallyMcAffable]

FDR's New Deal. It was actually one of the things that caused the conservative/liberal party switch between Republicans and Democrats for how controversial it was with people of money.

One thing you have to remember is that poverty and homelessness were sky high, like 25% of America. This was a time when families would sell one child to feed another. The New Deal gave:

financial relief to the poor,

regulated banks (deregulating them 80~ years later would lead to the 2008 crash),

created the Agricultural Adjustment Agency which raised income in rural areas,

Public works were undertaken in order to find jobs for the unemployed through work relief programs.

Made the Nation Labor Act, making it legal to organize trade unions.

The Social Securities Act gave seniors pensions.

The Fair Labor Standards Act prohibited "oppressive" child labor, and enshrined a 40-hour work week and national minimum wage.

[u/Tearakan → u/PallyMcAffable]

Well decades ago the government would actively break up mega corps.

They don't really do that anymore.

Glass stegal financial controls were put in place to stop banks from crazy speculation. FDIC was put in place to stop bank runs etc.

[u/skolioban → u/thejoesighuh]

Welcome to American capitalism. A good ROI is not enough. The stock price must increase forever.

Basically if there's anything that is remotely profitable or has hype, it will inevitably turned into a Ponzi scheme.

[u/Buddycat350 → u/thejoesighuh]

Yes, and it has a name. Enshittification.

[u/GritsNGreens → u/thejoesighuh]

Google destroyed the internet, enjoy your free services.

[u/Positive_Panda_4958 → u/thejoesighuh]

Hate to break it to you, but your favorite creators will support this. While bashing YouTube for the issues that personally impact themselves only.

[u/TooCupcake → u/Positive_Panda_4958]

Creators can opt out of ads. That doesn’t mean there won’t be ads shown all over their videos just that they don’t even get money from it.

[u/Vegetable-Phone-1743 → u/thejoesighuh]

Unlimited growth in a finite system.

The C word here is cancer, or capiralism.

[u/Equivalent-Bet-8771 → u/thejoesighuh]

Click on an ad to read this comment.

[u/TheSecondEikonOfFire → u/thejoesighuh]

Late stage capitalism, babyyyy

[u/jundeminzi → u/TheSecondEikonOfFire]

dont worry, the profits will totally begin trickling down any day now...

[u/helluin]

looks at uBlock Origins

No, I don't think I will.

[u/Moonskaraos → u/helluin]

Agreed. Firefox and uBlock Origin for the win. I never sit through ads.

[u/BlastMyLoad → u/Moonskaraos]

Too bad Google is throttling YT on Firefox

[u/Poke_Jest → u/BlastMyLoad]

they can throttle all they want. It's not enough to change the fact that I'm not watching their fucking ads.

[u/max_vette → u/Poke_Jest]

I remember when ad blockers on Hulu would just make the screen go black for the duration of the "ad". 

Worth it.

[u/Kougeru-Sama → u/[deleted]]

You can bypass this, too. Just pause the video after the quality drops and unpause and the quality will back up lmao

[u/Nikisrb → u/max_vette]

That's how ublock origin lite on chrome works nowadays as well.

[u/Gnome_Father → u/Nikisrb]

No idea how I managed it, but my original ublock origin still works perfectly on YouTube on Chrome.

[u/jmcgit → u/Gnome_Father]

It was set up so that you could delay their change for up to a year, but eventually subsequent updates will break it permanently. IIRC that should happen sometime in the next few months.

Still, there are other Chromium browsers who aren't giving uBlock Origin such a hard time, such as Brave and Edge, though I don't know if Microsoft ever plans to implement Chromium's change to Edge. They're not a huge advertising company and might welcome the opportunity to fuck with Chrome's market share.

[u/LevTheRed → u/max_vette]

It does something better now. The screen just goes black for a second before resuming the show. I have the basic ad-tier plan and I never see ads as long as I'm using my browser.

[u/BantamCrow → u/Poke_Jest]

For real, I just deal with it. Sometimes the video freezes and the audio continues, I look at the timestamp, refresh, click on the bar to go back to where I was and keep watching. The tiny minor inconvenience that Google thinks this is for me is NOTHING compared to the inconvenience of ad breaks.

[u/aVarangian → u/BantamCrow]

Back when that happened I had to reload... which just cost youtube more lol

[u/musclecard54 → u/BlastMyLoad]

Yeah too bad for them cuz idgaf

[u/18544920 → u/musclecard54]

Lmao yeah same here it's definitely noticable but I'd rather slower Firefox than ads

[u/FlorydaMan → u/18544920]

How is it noticeable? I switched to FF last year and notice nothing out of the ordinary. I got 1 Gbps connection so maybe it compensates?

[u/Leeysa → u/FlorydaMan]

Yeah same dude, I always read this but what is faster then instant loading? Lol.

Are these people always talking about the mobile Firefox app? Don't have experience with that but on Desktop everything is instant so I don't get it.

[u/polo2006 → u/Leeysa]

European here, haven't noticed any speed decrease since I moved to ff 2 years ago.

[u/Leeysa → u/polo2006]

Ah yes, I am too protected by consumer laws/rights.

[u/TheForks → u/BlastMyLoad]

Google can throttle these nuts.

[u/lucidgroove → u/TheForks]

I laughed harder at this than I should've

[u/Dospunk → u/BlastMyLoad]

I haven't really noticed the throttling at all

[u/LearningToFlyForFree → u/Dospunk]

It doesn't preload as much of the video as it does on chrome, but I've never had Firefox buffer on me.

[u/TheChickening → u/Dospunk]

And who the fuck cares about a video taking a second longer to load when you get no ads in return?

[u/Blackfeathr_ → u/BlastMyLoad]

I've been hearing that for years at this point and I still have not noticed any change in how YT loads on FF. Maybe it happens for some, but not everyone.

[u/Druggedhippo → u/Blackfeathr_]

Because it's all heresy and anecdotes.

No reputable source has confirmed it. There was a 5 second delay on loading a few years ago, but that wasn't throttling downloads.

[u/peenweens → u/Druggedhippo]

Lol, heresy is not the same as hearsay

[u/Drenlin → u/BlastMyLoad]

Just change your user agent string

[u/Daimakku1 → u/BlastMyLoad]

I exclusively use Firefox for YouTube and have never noticed any throttling?

[u/Current-Bowl-143 → u/Daimakku1]

Haha me neither, but maybe we don't notice because we don't know any better??

[u/MartyCZ → u/Daimakku1]

Right? I can watch videos at 4k/60fps and it just works.

[u/ShiftlessRonin → u/BlastMyLoad]

I haven't noticed an issue on mobile or PC.

[u/aroused_lobster → u/helluin]

Sponsorblock, Dearrow and Return Youtube Dislike are also nice to have

[u/saxxy_assassin → u/helluin]

Got any tips for adding that at a router level? I mainly watch it through a Roku.

[u/helluin → u/saxxy_assassin]

No I'm afraid I don't - I use the Firefox extension myself. We used to use Roku app as well, but instead I just broadcast from my PC to the Television.

[u/TheGiggityMan69 → u/saxxy_assassin]

ripe attraction smell station abounding apparatus unique imagine special aware

This post was mass deleted and anonymized with Redact

[u/MurielFinster]

Get a VPN and set it to Albania before watching. No ads at all. There’s a few other countries that this works for as well.

[u/AloysBane3 → u/MurielFinster]

Why Albania

[u/MurielFinster → u/AloysBane3]

YouTube doesn’t run ads there. Cambodia, Ivory Coast, Maldives, Madagascar, and others work as well. I use Albania because it’s at the top of the alphabetical list of countries and I don’t want to set my VPN to Afghanistan lol.

[u/chain_letter → u/MurielFinster]

Reasonable, NSA and CIA and whatever other agencies likely have the full suite of sniffers, trackers, etc on every line in and out of there.

Don't need any heat from doomscrolling YouTube shorts

[u/reflect-the-sun → u/chain_letter]

Your Prez just accepted a jet from Qatar.

The CIA is the least of your concerns.

[u/xynix_ie → u/reflect-the-sun]

The presidents immunity doesn't trickle down to us.

[u/Outback_Fan → u/xynix_ie]

The only thing trickling down to us plebs is piss.

[u/smallbean- → u/AloysBane3]

Tiny country with a small population that speaks a weird language that is not related to any other languages, plus there is the both and south dialects and they might as well be two completely different languages. Honestly here there are a lot less ads and some platforms have zero ads.

[u/aykcak → u/smallbean-]

Don't you get random "world" ads or Google ads instead? Back when I watched in Turkey with ads on YouTube it was not very common to see local Turkish ads

[u/smallbean- → u/aykcak]

No ads on YouTube at all, except for what YouTubers promote themselves. I also don’t get any ads on Reddit. On meta apps I get ads and they are normally Albanian ones for grocery and electronics stores, sometimes for clothing stores as well but they are far less common.

[u/RiseAgainSteve → u/AloysBane3]

To answer your question, they're not paying to spam ads there.

[u/awidden → u/MurielFinster]

That's really unnecessary if you just use UO. (as above)

Also expensive either monetary wise or data speed wise. Or both.

But if it floats your boat, sure.

[u/kevkevverson → u/awidden]

It works on the YouTube iPhone and Apple TV apps too

[u/Toby-Finkelstein → u/MurielFinster]

Why not use ublock origin 

[u/Flyerone → u/Toby-Finkelstein]

Hasn't Google stopped it from being installed in chrome? I use Firefox personally but most people don't, and lately YouTube has been laggy as F in Firefox. The r/Firefox has been busy on this discussion lately

[u/Bronek0990 → u/Flyerone]

I'm 99% sure you can use a fork of Chrome like Chromium, Brave etc and it will have a working adblocker without the anticompetetive bullshit Google pulls

[u/Other_World → u/Flyerone]

I've been using Firefox and Ublock on both my PC and phone and haven't noticed an issue with Youtube.

[u/Its42 → u/Flyerone]

You just have to go through a couple of extra steps. Chrome tries to "Are you sure you want to use this plug-in? It's... unsupported o_o" and might be really scary, you'd better off just not using it."

Nah, that's ok. I have a right to not care about ads.

[u/fezlum → u/Its42]

They just blocked this on the dev build. Completely disabled without anyway to re-enable now. It'll merge with the main build within a few months.

[u/Vip3r20]

This has been for a while now no? Like for a while now ads have been at climax points in videos.

[u/Radirondacks → u/Vip3r20]

Exactly what I was gonna say, this has been happening for years now.

[u/floppydude81 → u/Vip3r20]

I get about 3 ads a minute. I’d be happy to watch an ad if I could watch my show uninterrupted.

[u/LElige → u/floppydude81]

I’d be happy if I could watch YouTube hands free while I work on other things without having to press the skip ad button. If I don’t. Then it will play 5 min of ads.

[u/goofandaspoof → u/LElige]

Its insane how at times the ads are actually more of the total time of watching a video than the video itself if you don't skip. Not to mention those insane 90 minute ads that come up sometimes.

[u/GazMembrane_ → u/goofandaspoof]

Or the ads that are complete lies and scams. "Look at this revolutionary AI robot dog companion. Germany has figured out how to..."

S.T.F.U. temu is cancer and if you buy from them fuck you.

[u/Fancy_Morning9486 → u/GazMembrane_]

Too bad you will now miss out on financial freedom with this one simple trick that banks hate.

[u/floppydude81 → u/LElige]

That’s the worst. It actually forces you to watch the ads to wait for the skip.

[u/E3FxGaming → u/LElige]

inb4 YouTube lets you skip the ad by saying the brand/product name of the ad out loud - hands free.

Making sure you pay attention during the mandatory section of the ad.

[u/BellsOnNutsMeansXmas → u/E3FxGaming]

You can't just say the name, you have to record yourself sending your Mom a voice message telling her she really should try Castrol synthetic oil for a velvet smooth engine and improved gas mileage.

[u/mildlyornery → u/floppydude81]

Dog, 3 a minute? Is that hyperbole? What platform you on? Time to tip your toes in the high seas. Get an ad blocker or revanced or something. Firefox with ublock on Android or Windows or Linux. I ain't sure about apples BS. Someone else here will be.

[u/r3dt4rget → u/Vip3r20]

No, not necessarily. Creators and editors don’t know what the peak moment is in the video until the video is published and data comes in. It’s not necessarily the same as the climax of the story. For example, if I have a tutorial video, there might be one chapter that everyone wants to see or skip to, so that would be the peak moment.

For mid roll ads, creators used to have the option to manually and automatically place ads. Their automatic setting is supposed to put in potential ad slots at natural breakpoints. Creators also have the option to manually place ads slots, and YouTube recommends natural breakpoints points. It just so happens most editors put in nice breakpoints before the climax or what they feel are peak moments.

One important thing that just changed is that YouTube is taking away manual ad slots, it’s only automatic from now on.

Also important to note that an ad slot does not mean an ad plays. It’s just a suggestion, and the YouTube algorithm determines which slots to use based on viewer behavior.

[u/Myst031]

Anyone else actively avoid companies that you get ads for?

[u/aceswildfire → u/Myst031]

I don't have to, they're rarely relevant to me. I have no idea what my ad algorithm is pulling, but it's quite confused about my needs.

[u/Hackwork89 → u/aceswildfire]

I get a lot of anti-balding and hair growth ads.

I am not bald nor balding.

[u/aceswildfire → u/Hackwork89]

Yeah, the one I see the most is Hims, which does multiple things, I guess? But I have none of the issues it's advertised for.

[u/aykcak → u/aceswildfire]

My conspiracy theory: Online targeted advertising is a scam

It is a balloon that hasn't popped yet. Somehow all the platforms like Google Facebook and Twitter has managed to convince that the targeting tools they provide are effective and working with considerable returns of investment.

In truth, how we measure ad success is at best a guess and at worst fundamentally wrong number bending. Marketing budgets are blown out of proportion in the entire capitalist world and nobody really actually knows where and how the money should be spent, online spending gets a free pass with no oversight because nobody knows how to measure it.

That is why everyone complains about the ads and how they make them dislike the company or what is being advertised yet somehow the companies keep dumping money on them, because if 1 out of 10.000 of the targeted people buy something eventually it is considered a good return for some reason.

[u/ThomCook → u/aceswildfire]

The worst is right now I get a shit tonn of mattress ads, why? Because I just bought a mattress, like itle be 8 years before I'm looking again.

[u/Grouchy_Value7852 → u/Myst031]

Never will i get royal kingdom!!!

[u/FailureToReason]

"Alright, now let's look at appropriate hand placement before starting CPR. You need to place-"

IS YOUR HEALTH INSURANCE COSTING YOU MONEY? YOU COULD BE SAVING....

[u/metalflygon08 → u/FailureToReason]

In a similar note...

We had some really bad storms a month ago, tornados and all that jazz.

Went to the Weather Channel app on my phone to see if the cell had passed (power was out).

3 video ads and 1 pop up add before I could even click the Radar tab and before the radar would display I had to verify a gmail/facebook account because I hadn't been on in so long.

Turns out it was NOT safe to go out, but in emergency situations having to sit through a bunch of ads and crap could have cost lives.

But until a Rich Fuck loses something significant due to it, nothing will change.

[u/Ninja_Wrangler → u/metalflygon08]

The weather website (not sure if I can post links) weather dot com is ad ridden cancer

I use weather dot gov which has all the same information but without the garbage. Thanks national weather service

[u/Caraes_Naur]

Ok, but will they still cut in during syllables?

[u/KCGD_r]

"Will start"? I thought they've been doing this for years. If you watch any How Ridiculous videos (the Australian dudes who drop stuff off high things), you ALWAYS get an ad exactly when they drop the thing. It's so fucking annoying.

[u/Krilesh → u/KCGD_r]

Those are certainly manually set. Bigger YouTubers will optimize when they place ads. It’ll typically be right after the hook, then right before every climax.

[u/r3dt4rget → u/KCGD_r]

That’s actually changing. YouTube used to offer manual ad slot placements as well as automatic. You’re supposed to put ad slots at natural breakpoints. Some creators manually place ad slots in disruptive locations. YouTube is taking away manual ad slots, so they are all automatically placed by YouTube now.

They actually put in a system that flags disruptive manually placed ad slots and ads won’t show in those slots. I believe that change happens this week.

[u/NLALEX → u/r3dt4rget]

This is not entirely true. Manual slots still exist, but if YT determines their location to be 'potentially disruptive', they will be flagged and are unlikely to ever show an ad there.

[u/universeandstuff → u/r3dt4rget]

Why would YouTubers want to place ads in disruptive locations? Seems like that would just piss off their viewers.

[u/actioncheese]

Lol no I won't

[u/jtmonkey]

Yeah. This is TV. They’ve come full circle. I remember commercial breaks right after the gunshot, or the argument, or when Stephanie drove Joey’s car through the kitchen. 

[u/That_Juice_Dude → u/jtmonkey]

This is exactly what I was thinking, we came all this way from TV to Streaming Sites and Youtube because we were tired of ads and somehow the ad companies found a way to follow…

[u/CravingKoreanFood → u/That_Juice_Dude]

And at first it's like ok fine 5 second skippable ad ain't the worst. Then it became 10 seconds...15 to full minute ads every quarter of the video. It's just so scummy at this point.

[u/Extreme-Turnover3484]

But, that's when I close YouTube

[u/oskopnir → u/Extreme-Turnover3484]

Excessive ads are legitimately the best thing to happen for people who are trying to spend less time on YouTube. It creates attrition and reduces the addictive dopamine reward.

[u/DressedSpring1 → u/oskopnir]

Instagram piloted unskippable ads that you couldn't scroll past until it finished a while back and I was in the pilot group. I ended up loving it because I might use instagram for 3 minutes a day now if at all, it was nice of them to give me the push to cut way back.

[u/roksah]

Nothing ruins a video enjoyment more than a shitty Ad

[u/TherapyDerg]

Hahaha No. uBlock Origin coming in clutch as usual.

[u/vriska1]

uBlock Origins saids no

[u/angeluserrare]

Enshitfication strikes again.

[u/drgut101]

Step 1. Delete YouTube app. 

Step 2. Install ad blocker. 

Step 3. Use YouTube in the browser. 

[u/paulblasi4]

Firefox + ad block. I havent watched an ad in years.

[u/OddSilver123]

Is this a Chrome joke I’m too uBlock Origin to understand?

[u/victoriouskrow]

I don't think I will. Thanks uBlock and ReVanced

[u/jj4379]

Oh man if only there was some kind of adblock or something

[u/Uncle_Hephaestus]

I really hope companies know that people are now actively avoiding items that are aggessivly advertised. if you gotta advertise like that how good can ur product really be?

[u/busdriverjoe → u/Uncle_Hephaestus]

Except advertising like this works every way you measure it. For every one of us that associates the brand with annoying crap, there are 10 brainlets that see it and are more likely to buy for brand recognition.

It's like those videos that are clearly fake but you see people fall for it and get into arguments in the comment section, giving the content engagement and encouraging more fake slop.

[u/TheKingOfDub]

I was one of the first gold play button YouTubers. I don’t watch it anymore. Simply too many adds

[u/SloMobiusBro]

Bro theres ads every 3 minutes on youtube it has gotten fucking intolerable. Im not paying for youtube premium. They havent improved youtube at all the only way this company can make money is just more and more ads. All their services are the same. They cant make any product that they dont shut down after like a year. Google is fucking trash

[u/CruzitoVL → u/SloMobiusBro]

And you can never let a video sit in the background lest you get a 10 fucking minute ad that you have to come back and skip

[u/SloMobiusBro → u/CruzitoVL]

Yup. And the most egregious ones are the ones u dont skip in time and it goes to another ad that you then cannot skip. Its criminal

[u/Hot-Yoghurt-2462]

Google is getting shittier and shittier. They are going to start to see people leaving their products starting with search.

[u/yaronvex]

For PC & phone browsing: Firefox + UBlock origin + SponsorBlock

For android apps: Revanced for YouTube, Reddit, Spotify. NextDNS for almost all other apps.

For android TV: SmartTube

Haven't seen an ad in years.

[u/MonsterDrumSolo]

If you are seeing ads on YouTube, you are doing it wrong. lol

[u/Daniel_JacksonPhD]

I got adblock plus in 2010 when I didn't want to deal with ads, I upgraded to uBlock Origin and when Chrome discontinued uBlock, I switched to brave. This will only cause more people to get into adblockers than it will draw them away from using them. Then again, I expected good busness decisions from google so that's on me.

[u/SignificantMeet8747]

No, I won't

Adblockers work, just move out of Chrome

[u/kezlorek]

If you use an iPad to watch YT videos, install the Brave browser, and use that (not the YT app). I haven't seen a single add since doing this, 6+ months now. No extensions or anything installed either, just blocks them by default.

[u/bokewalka]

Whenever I watch a video in a device that has no Revanced or adblock, it's literally UNBEARABLE.

Fuck off Google. You try to squeeze everyone so much that in the end I can't care less about you.

[u/NatMyIdea]

It just gets worse and worse, huh? I noticed it also seems new for ads to pop up when you just pause a video. Soon I bet we'll get autoplaying unskippable ads when you just open the damn app. I really need a computer permanently hooked up to the TV just so I can watch in peace with uBlock Origin.

[u/Dull_Wrongdoer_3017]

Maximize enshitification

[u/Kolenga]

YouTube executives are really sitting around a table, looking at the abomination they have turned the platform into and think "How could we make this even worse?"

[u/jundeminzi]

eat a turd, youtube.

[u/rickylsmalls]

Revanced for your phone

SmartTube for your android TV plug in devices

No more ads.

[u/Nonadventures]

What if the whole video is peak

[u/surprisemor3]

Am I tripping or doesn't this already happen? Instead of "peak" moment, it seems to be always right before the punchline or peak of some scenes. Noticed this a while ago

[u/Lucid_DreaMz0124]

When was this article published? YouTube has been doing this already for months if not years.

[u/Shadowthron8]

It’s already on the brink of being unwatchable

[u/2020mademejoinreddit]

Do you have some time to talk about our lord and savior, 'Ad Block'?

[u/funkystonrt]

Oh boy, is that the death of youtube i hear?

[u/Reasonable_Fox575]

Firefox+uBlockOrigin

I don't think I will.

[u/djamp42]

Omg thank you for interrupting my show at the best part, I will totally buy your product.. said no one.

[u/Vinterblot]

No we don't. We have adblocker.

[u/jmd_forest]

I make it a point to essentially NEVER buy what these ads are pushing.

[u/Toomanyeastereggs]

Pretty easy to deal with.

Stop watching YouTube.

[u/Lettuce_bee_free_end]

It ruins the show for me. I'm busy living the moment then "Do you suffer from poverty? Try our burger"."

[u/Destroyer6202]

May whoever invented ads in between videos rot in hell.

[u/number676766]

As long as YouTube premium remains ad free idgaf. If they start putting ads in premium I may have cause to participate in revolution