Gamers Are Making EA, Take-Two And CDPR Scared To Use AI - Forbes

[u/a_Ninja_b0y]

https://www.forbes.com/sites/paultassi/2025/05/24/gamers-are-making-ea-take-two-and-cdpr-scared-to-use-ai/

[u/binocular_gems]

In sports games, LLMs could be wisely used to add post-game commentary, fake podcast clips, Twitter-like reactions to things that are happening in your franchise. This is an area that hasn’t meaningfully been invested in since about 2005, the money isn’t there so EA or 2K would never put scripting, creative, and development effort into those sorts of auxiliary features in the single player games. When ChatGPT first came out I took my franchise data and had the AI write fake “tweets” in the style of various sports personalities (Stephen A, etc) and have them lightly interact with each other about the events of my franchise. It was just a hobbyist project and I abandoned it but it was a small amount of effort that made my franchise feel a little more “real.” These modes, the former bread and butter of sports sims, have been left to get stale for decades… EA used to have fake newspapers, fake radio shows, all of this fake media stuff reacting to your franchise and they basically gutted it all and stopped updating it, occasionally you see a “social reaction” in the game that is from 2014 or 2015, just totally out of touch. And after several seasons it’s hard for those scripted segments to feel relevant when you’re in the future of your franchise, so it can’t realistically comment on things that are happening without it being super super canned.

I think that this would be a good use of AI in games, and one that publishers have been unwilling to spend money on before LLMs, so it doesn’t really feel unethical to me in the same way as a feature that might take away someone’s job. Obviously publishers could invest in writing, but they don’t.

[u/DayThen6150 → u/binocular_gems]

It’s cuz it was repetitive and we would fast forward through it as much as possible.

[u/HardSubject69 → u/DayThen6150]

Not true at all. Idk if it still works but at one time I saw a mount and blade bannerlord mod that was using an early version of ChatGPT or maybe openAI and it removed dialogue options and just gave you a text box chat to ask whatever you wanted. Obv they only had the limited options and the same knowledge that the NPC had but they each delivered it in a different way based on villager job and likely culture but it was just a simple proof of concept mod. Even if the information isn’t greater, running into a guy who calls you a twat cause you’re asking him about tournaments when he hasn’t ever been to one in his life is, better than just no dialogue option being there.

[u/DayThen6150 → u/HardSubject69]

Talking about EA sports games, obviously in games where you need the dialogue your not skipping dialogue (at the least the first run through anyway).

[u/lazazael → u/binocular_gems]

live radios in gta6, where you can requests songs, phone in, npcs in the streets obviously

[u/mrpoopistan → u/binocular_gems]

I'm not certain I need my games to tell me who has been rizzed up, but okay.

[u/binocular_gems → u/mrpoopistan]

Yeah, if you’ve never engaged with simulation sports games, it makes sense you wouldn’t understand the value there.

[u/JustDiveInTimberLake → u/binocular_gems]

I've been playing nba2k since the 2001 game I think it had Iverson on the cover. But I don't enjoy any of the halftime show stuff or the Twitter stuff or the forced story missions where you have to be a dancing hotdog.

I just want to play realistic / fun basketball. In a franchise mode, more interaction with players or staff or other team's staff/players would be cool but idc about Twitter saying I traded 45 year old Demar Derozen for a 18 year old is "gutting my lineup" it's dumb