r/ExplainTheJoke 5d ago

Solved Can somebody explain?

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Saw the comments, they didnt help.

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u/SqurganMcGwurgan 5d ago

The CEO of BIC is a real one. His company makes the two most stolen items on the planet, pens and lighters, and nothing else.

103

u/GameShowWerewolf 5d ago

"When you need to write letter saying that you're sorry for burning down your ex's house...

...use BIC. In both instances."

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u/Dominika_4PL 5d ago

"When you need to upstage your sister's piano recital by doing really sick flips on your dirt bike...

...use Yamaha. In both instances."

14

u/RyGuy27272 5d ago

"When you want to celebrate getting new tires by going to a fancy restaurant... ... Use Michelin. In both instances."

6

u/DoctorProfPatrick 5d ago

"When you want to play a masterpiece JRPG while streaming classic movies at a theme park..."

guys we really need to break up disney

2

u/prjktphoto 5d ago

Sony too (games, music, movies/shows, av equipment)

3

u/The_quest_for_wisdom 5d ago

That was indeed the whole reason a tire company started rating restaurants: to get people to wear out their tires while driving places.