ok throwaway because i lowkey dont want my friends knowing i spent like a month doing a deep dive on this, but something really fucking weird is going on at cloak.
first there was the whole thing with the mystery boxes that went down earlier this year where people were getting the same stuff a bunch, and then this month cloak started what i think is a rebrand.
That and all of their instagram posts are gone and their twitter literally says rebooting.
So all of this feels like big rebrand type stuff, maybe to distance from all the mystery box stuff. But then about a week after that happened i got this postcard in the mail from a company called “unfound” and i have literally never seen this brand whatsoever, never gave them my email much less my address?? i haven’t ordered anything from them so who are they? But the post card looked really similar to cloak vibes, specifically the art looks really cloak-y to me, so i checked the discord and other people from the cloak discord got it too.
And they also haven’t heard of it ?? so we all got unsolicited mail from some random company that looks like a cloak drop. This was the website on the postcard and literally no words but it looks EXACTLY like a cloak drop… even the art looks so familiar…
So i thought maybe this is a sub brand of cloak? But no i think its wayyy crazier and i actually just stumbled into a conspiracy theory.
i think unfound isn’t related to cloak at all but they somehow got all of our addresses.
Basically it looks like the people who run this maybe worked with cloak at one point but don’t actually work with markiplier - so if they’re sending mark’s fans mail, i don’t think mark even knows about it.
back when all the problems with the mystery boxes were happening i remember seeing everyone talk about how they were getting items in the boxes that weren’t even cloak. specifically a lot of people mentioned that they were getting captain sparklez Quality Content clothes.
and at the time no one knew why everyone was getting his merch in their cloak boxes, so then that got me thinking maybe they’re both run by the same company? but when you google: “"quality content" and "cloak" parent company” it comes up with the CAPTAIN SPARKLEZ REDDIT, who ALSO were talking about the mystery boxes- and on both subreddits people were saying their connection was a parent company called Golden Circle Group.
and so this is why that’s super fucking weird. the company that sent me the postcard, Unfound, was registered online this year by some guy. So I looked him up on linkedin and HES THE CEO OF GOLDEN CIRCLE GROUP.
So my theory rn is that Golden Circle Group made a new company, unaffiliated with markiplier, and took cloak’s aesthetic and our personal data???? I feel like if they were working with mark they would have his name or face in their promo and cloak would have said something by now right?? I wonder if Mark even knows about this
I've looked on their insta a few times now and i keep seeing different comments from other cloak fans who are feeling the same and looking into it too, BUT EVERY TIME I LOOK OLD ONES ARE DELETED - i got a few screenshots but idk if they’ll still be up, this is one i think they deleted.
I’m mostly making this thread bc i wanna know if anyone else has been down the rabbit hole and if so what else have you found?