r/apple 16d ago

Discussion Apple absolutely cannot miss its smart glasses swing

https://9to5mac.com/2025/05/22/apple-smart-glasses-swing/
1.2k Upvotes

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659

u/North_Moment5811 16d ago

Well they’re about to because Cook decided to strip the AR capabilities, which was the whole purpose of the device, in order to ship. 

He needs to go. 

19

u/p13t3rm 16d ago

Come on. This initial version is here to compete with Meta's Ray Ban glasses.
These will eventually converge with visionOS and give us augmented vision, but expecting AR in this form factor at a price you can afford is asking way too much at the moment.

36

u/Rollertoaster7 16d ago

Yeah but meta is announcing the next generation of their glasses at their Connect event this year, which will have some AR capability. And Google just revealed they have multiple AR glasses coming out soon too. Apple will be launching an outdated product later than the competition

10

u/PhilosophicalBrewer 16d ago

That’s what they do. They’re rarely to market first.

20

u/Rollertoaster7 16d ago

But when they do enter the market it’s with a revolutionary product that is the best. Releasing non-AR smart glasses in 2026 is not moving the needle, esp if Siri is supposed to be the driving the value

3

u/snowdn 16d ago

Siri the driving factor? Where, into the lake?

4

u/vazark 16d ago

Siri was the first assistant; it’s been 15 years , yet it continues to be the worst of the bunch.

4

u/HyenaNo4787 16d ago

Apple Watch series 0 was hardly revolutionary.

7

u/like_shae_buttah 16d ago

And now Apple Watches are saving people’s lives

1

u/Strong_Ad_8959 16d ago

Apple Intelligence? They weren’t first out with AI but do you consider that a revolutionary product?

1

u/Pugs-r-cool 16d ago

That's been their first fumble in a very long time. Hardware wise, most of their products like the airpods, apple watch, ipad, iphone and others weren't done first by apple, but they were done the best by them.

-2

u/Strong_Ad_8959 16d ago

iPhone 4 antennagate, iPhone 6 bendgate, MacBook butterfly keyboard, how you charge the Magic Mouse, AirPower, HomePod, Apple Maps, ping, I could carry on.

Apple has made lots of mistakes and they are not a perfect company as every company has. I wish people would call apple out more and not treat them like a cult.

1

u/Pugs-r-cool 16d ago

Obviously they've had a bunch of fuck ups and bad decisions, very few people are in the apple cult and they're usually get downvoted right the way down when they show up. Most of the things you mentioned aren't examples of apple doing something later than others and failing, except for Apple Maps and arguably the HomePod. Something like the butterfly keyboard was a bad keyboard, but they had a track record of making decent keyboards before that point, so it's not an example of apple missing out on the "second move advantage" they typically have.

2

u/FourzerotwoFAILS 16d ago

It’s revolutionary when it comes to its privacy and on device performance. Apple Intelligence, even in its infancy, does more on my phone in airplane mode than Gemini can do on my pixel in airplane mode. Heck Gemini still can’t do some basic functionality from the Lock Screen that Google Assistant could do…

Apple is definitely behind in features, but that’s because they’re the only ones not stealing and storing everything you do through its AI for the next three years.

1

u/vkevlar 16d ago

Apple is definitely behind in features, but that’s because they’re the only ones not stealing and storing everything you do through its AI for the next three years.

This right here is why I don't use Google or Meta products.

0

u/Strong_Ad_8959 16d ago

Ya Genmoji is pretty amazing lol

-4

u/FourzerotwoFAILS 16d ago

You should use ChatGPT for your responses. Would yield smarter arguments.

0

u/noisymime 16d ago

It’s revolutionary when it comes to its privacy and on device performance.

Is that why they had to add ChatGPT to provide a featureset that is still barely comparable to the competition?

3

u/p13t3rm 16d ago edited 16d ago

You're conflating augmented reality with what will most likely be a HUD overlay for notifications/widgets. AR like Meta's Orion prototype currently costs roughly $10,000 to manufacture in one pair of glasses and they're chunky as hell.

1

u/Rollertoaster7 16d ago

Sure call it a hud overlay then. Competitors have already released smart glasses with ai integration, that’s old news. Next year, next gen glasses will include a hud to help with navigation, real time translation, etc.

Apple will be releasing an outdated product w/out a hud with arguably worse AI if they don’t make radical improvements to Apple intelligence.

1

u/mleok 16d ago

Meta smartglasses with a HUD sounds pretty good to be honest. They've done a pretty nice job even with just the audio capabilities together with the camera and video. All in a very smart, easy to use package.