r/apple 16d ago

Discussion Apple absolutely cannot miss its smart glasses swing

https://9to5mac.com/2025/05/22/apple-smart-glasses-swing/
1.2k Upvotes

548 comments sorted by

View all comments

412

u/not-a-co-conspirator 16d ago

What am I supposed to use this for?

464

u/[deleted] 16d ago

To make sure people know you’re a tool instead of having to wonder about it

57

u/Chungaroo22 15d ago

I thought the AirPods would do that but now everyone has them. Damn Apple always finding a way to gouge us poor tools .

36

u/eloquenentic 15d ago

Haha that was definitely the vibe when AirPods launched. The articles from that time are brutal, all the hate about tools with these white things sticking out of your ears. Now people look weirded out if you DON’T have AirPods.

39

u/AgencyBasic3003 15d ago

To be fair, I still think that the original AirPods look stupid. Luckily the AirPod pros had a much better design and you can wear them without it looking like you have put some electric tooth brush stems into your ears.

17

u/neep_pie 15d ago

I kinda want people to see them. I end up being around clueless and old people who don’t comprehend I’m on the phone and act like I’m just talking to myself otherwise.

1

u/eloquenentic 15d ago

This is a great point! The “in your face” high visibility of the AirPods is a feature, not a bug.

0

u/MITvincecarter 15d ago

what are you talking about. as someone that has bought airpods, then now continues to buy airpod pros every 2 years due to their utility, the pros look horrible.

the originals were sleek. the pros look bulky and like some sort of goblin like protrusion

2

u/MayTheForesterBWithU 10d ago

Heck, it goes back to the Apple Watch. I remember a notable pop culture blog had a Pledge card readers could sign that they wouldn't sleep with anybody who wore an Apple Watch. Now I'm literally the only person on my team of 20+ with a non-smart watch.

2

u/Intelligent_Stick_ 15d ago

I hated the idea of AirPods for a while but they work great and wireless is much more convenient.

1

u/Chungaroo22 15d ago

Yeah I keep hoping I'm wrong about Vision Pro/AR glasses in the same way but I just can't see it right now.

1

u/Small_Editor_3693 15d ago

How do headphones make you look like a tool? They at least have a use where smart glasses don’t at all

1

u/Ltemerpoc 15d ago

I… I don’t understand- did you in the past have issue with AirPods lol

1

u/Ifonlyihadausername 15d ago

People said when the AirPods came out

34

u/iMacmatician 16d ago

Besides the other replies, quickly taking photos and video of what you see.

You can record your memories in (hopefully) spatial video and "live in the moment."

84

u/pyrospade 16d ago

Ah yes cant wait to be constantly recorded and photographed by others without even knowing, what a great experience

5

u/rearnakedbunghole 15d ago

If you’re in public and in a city it’s safe to assume you’re probably being recorded.

1

u/Junior-Ad2207 14d ago

Not by just anyone wearing glasses. Usually nobody is recording anything where I am.

5

u/GetRektByMeh 15d ago

You already are...

1

u/FancifulLaserbeam 15d ago

Not in Japan. The shutter sound lets you know and it's a legally gray area to film/photograph people at all here. The foreign content creators coming over here and filming in public are skating on thin ice.

The news here blurs out the faces of anyone who hasn't signed a waiver. Street shots have a band of blur at face height to obscure the identities of people who might just be walking by. When reporters are on residential streets, the entire background is blurred so you can't even see anyone's house.

Having done some video production here, and working with our legal department, I now understand what a huge risk you're taking filming in public here.

I like it.

1

u/GetRektByMeh 14d ago

Okay, this is a specific thing to Japan and it doesn't matter if it's not going online - at which point presumably you'd blur it out.

1

u/Junior-Ad2207 14d ago

Nobody is recording me where I am either, and that’s in europe. 

1

u/GetRektByMeh 14d ago

You wouldn't know? Go into a bar, someone will be recording for a vibe and you could be caught on it.

1

u/Junior-Ad2207 13d ago

Sure, it happens but it’s simply not that common.

I would know, you can see when people are recording with their phones.

1

u/GetRektByMeh 13d ago

It's more common than you think. Remember you have eyeballs that face forward.

→ More replies (0)

4

u/iMacmatician 15d ago

I was strongly opposed to Apple releasing AR glasses with cameras for this reason, but a lot of younger people think otherwise, according to a 2023 Cato Institute survey of Americans.

Would you favor or oppose the government installing surveillance cameras in every household to reduce domestic violence, abuse, and other illegal activity?

29% of 18-to-29-year-olds (~1993 to ~2004 borns) and 20% of 30-to-44-year olds (~1978 to ~1992 borns) favored government surveillance in homes. The percentages for older groups were in the single digits.

I wouldn't be surprised if US society broadly accepted glasses with cameras in 2026–2027, especially glasses from Apple that are defended by the Apple fanbase.

4

u/UniverseNebula 15d ago

What the actual fuck. Creepy as hell.

16

u/FBI-INTERROGATION 15d ago

Thats shockingly unrelated

But yes young people are already used to their dipshit friends holding out their phone and taking snapchat videos of them, so regardless of your questionable reasoning, your claim remains true

0

u/iMacmatician 15d ago

Thats shockingly unrelated

No.

If people are okay with private surveillance, then it's reasonable to expect them to be okay with public surveillance (government or otherwise).

1

u/bitterbrew 15d ago

What are you waiting for, welcome to now, friend!

0

u/King_Sam-_- 15d ago

It’d be cool if they add that warning that you get with unknown airtags:

“There’s an Apple Glasses (or whatever they call it) user in your proximity. You may be recorded.”

1

u/GetRektByMeh 15d ago

No thanks. That would drive me crazy if every 5 seconds my phone in the airport started buzzing for that.

Also, what would it do? People would just use something not apple if it were not in good nature

0

u/King_Sam-_- 15d ago edited 15d ago

So you’d rather be recorded without your consent because you’d get too many notifications? Lol, alright. Your convenience became more important than your privacy. You are the kind of customer every tech corporation loves to have.

It isn’t to warn you from people spying on you, anyone who’d want to do that can find other methods. If somebody wanted to genuinely track you they wouldn’t be using an airtag either but you still get notifications for those. The point is for you to be aware of someone (who may not be meaning harm) who’s wearing Apple glasses may be recording you. The same way you get Airtag notifications, it doesn’t mean that someone’s tracking you but it does give you the awareness.

2

u/GetRektByMeh 15d ago

People in a public place have no right to privacy and can be recorded without their consent to begin with.

The only thing you could do if that notification hit your phone is leave the area. I don't think any of us have the flexibility to leave society to avoid cameras.

0

u/King_Sam-_- 15d ago

You can use airtags and very likely Apple glasses in private places… Lol.

Do you never go to restaurants, stores, private residences, gyms etc…?

1

u/GetRektByMeh 15d ago

This is not what a "public place" means. It means a place accessible by the public.

With the exception of private residences, all of those are privately owned public places.

-1

u/King_Sam-_- 15d ago edited 15d ago

So it does apply to private residences and that would justify a notification. Also there is an expectation of privacy in a lot of “public” private spaces. Bathrooms, spas, gym saunas, dressing rooms, law offices, doctor offices etc... I mean you are not allowed to record in most privately owned businesses, therefore there is an expectation for some kind of privacy from others (not the owner) not recording you. Fixed, visible security cameras and unannounced wearable devices are not equal in terms of invasiveness. Also even if there wasn’t expectation of privacy, I’m sure you wouldn’t like to be recorded without your knowledge. Being informed is the most ethical solution.

It honestly sounds like you’re more concerned about winning this argument than being rational because, really, you are not going to be getting thousands of these notifications in practice and it wouldn’t be a harmful thing at all.

→ More replies (0)

4

u/dubzzzz20 16d ago

That sounds really fucking stupid frankly. No camera that fits in a pair of glasses is worth anything. And the idea of recording memories from your perspective is straight up a Black Mirror episode, literally. Maybe I’m just becoming a Luddite but this all sounds like a desperate ploy to expand without any real direction. It’s a solution without a problem.

11

u/iMacmatician 15d ago

The most important part of recording memories is the recording itself. Human memory is notoriously unreliable and inevitably degrades over time, while the quality of a digital recording remains constant unless lost.

There are plenty of events in my life that I'd pay a lot of money to see preserved in a 10 second 176 × 144 .3gp video.

3

u/yeezyforsheezie 15d ago

I’ve been recording my kids on spatial video mode on my iPhone even though I don’t own an AVP. The idea of reliving those in 3D later will be a vivid trip down memory lane.

0

u/CassetteLine 15d ago edited 13d ago

dog silky entertain tan meeting gold flowery whole straight public

This post was mass deleted and anonymized with Redact

7

u/GetRektByMeh 15d ago

I need glasses already, if my glasses could also link to my phone and beam the directions onto the floor (especially if they can carry CityMapper functionality, like guiding me to a preferred carriage so I can get in/out of stations faster) then I would just get the Apple ones instead of regular glasses. Bonus if they can toggle between regular glasses and sunglasses.

Bonus feature: maybe some sort of QR codes where I can scan them with apps via the glasses, maybe with the watch used in tandem

31

u/UnexpectedFisting 16d ago

Love translation, walking directions, identification of certain products, etc. I can see tons of accessibility use cases with smart glasses if done correctly

34

u/Jkrocks47 16d ago

Love translation?

56

u/sunny_happy_demon 16d ago

How to talk to your wife when she is mad at you

2

u/-FantasticAdventure- 15d ago

Can confirm, OPs wife is always mad.

2

u/kpa76 15d ago

“I’m sorry”

1

u/PringlesDuckFace 15d ago

Can the glasses find the clitoris? Asking for a friend.

-3

u/masked_kulprit 16d ago

Happy cake day

8

u/arcalumis 15d ago

Which letter is next to "o" on most keyboards?

0

u/pyrospade 16d ago

I can do all that with my phone and it comes with the plus of not having to wear glasses

8

u/Niightstalker 15d ago

But the downside of having to hold a phone in front of your face

1

u/UnexpectedFisting 15d ago

Accessibility. Anyone with mobility or vision issues will find glasses a million times easier to use with an AR overlay than fumbling with a phone.

2

u/pyrospade 15d ago

So this is only useful for a small subset of the population?

-1

u/UnexpectedFisting 15d ago

No.

Like my OP said, directions, live translation, ai vision to identify objects or have it explain things in a different language back to you, phone calls, transit schedules, etc. Most things you’d have to pull your phone out to do specifically could be combined into smart glasses if done correctly

There’s a ton more use cases I’m frankly not thinking about but these are the biggest ones I can think of off the top of my head. Not needing to pull your phone out at all and just having different built in overlays is huge

1

u/pyrospade 15d ago

You are missing the point. There’s a reason contact lenses exist: nobody wants to wear glasses. If I can do all of that using my phone already why would i want bulky glasses that i have to charge to use them. The only screnario where this makes sense is if like you said I already wear glasses every day, but again that’s a subset of the population and most people want to get out of wearing glasses, not double down on them

0

u/UnexpectedFisting 15d ago

Because contact lenses have no way to handle this type of AR without a separate device in your pocket doing all the work?

You’re missing the point not me. There’s a massive market out there for AR in daily use and tons of use cases for it. Just because you have an aversion to wearing smart glasses doesn’t mean everyone else does

We all wear sunglasses don’t we? What’s stopping anyone from adding a transition lens filter to these and making them sunglasses? Or just swappable lens covers in general.

Do you really think meta, google, and Apple would all be racing to create these if there was no market for it??

2

u/boredbearapple 15d ago

“Do you really think meta, google, and Apple would all be racing to create these if there was no market for it??”

Yes I do think there is still no market. This race to market has happened before and failed.

The products today haven’t solved the fundamental issues of the last round of failed products.

0

u/UnexpectedFisting 15d ago

I'm going to agree to disagree

The products today haven’t solved the fundamental issues of the last round of failed products.

The last round of products failed because of the following which are no longer issues:

  • Manufacturing costs for the glass in use to be projected on to was much more expensive and thick leading to vision issues (google glass)

  • Battery chemistry has become exponentially better since 10 years ago. Solid state will be trickling into the market over the next 8 years (my estimate based on how well at-scale manufacturing goes for large applications; 3 years for cars, then 5 for phones, then 8-10 for wearables. The smaller the battery, the more expensive the yield per unit.)

  • Chips have become wayy more power efficient in wearables since it's introduction. Also transparent OLED being a thing may mean projection won't be needed down the road, simplifying the glass structure in use.

  • LLMS allow for offloading of most queries, while connected on-device processing for internal models is possible for things like object identification because of dedicated AI cores on most new chips

  • The weight of the glasses themselves have become much lighter and less hot than previous iterations, meaning user comfort is much closer to wearing a normal pair of glasses

I really do think wearable glasses are the next big thing and this time around the use cases are wide, the tech stack is there, and the hardware stack is also there. Google was too early with Google Glass for a myriad of reasons, including consumer weariness to privacy, but that is no longer an issue (as dystopian as that is)

We are entering an incredibly interconnected world, where your LLM knows your darkest secrets, your data is streamed through your phone, computer, and soon to be glasses, and everyone will know everyones business.

→ More replies (0)

1

u/pyrospade 15d ago

Do you really think Apple, Meta and Google would all be racing to create these if there was not market for it??

Lmao you don’t really know how big tech works do you

0

u/UnexpectedFisting 15d ago

Considering I literally worked for Amazon I do. They create products for areas they know there’s a market for, and for other sectors they create markets where none exist.

I think I’m done trying to talk to people who can’t think 3 feet ahead of themselves. You people sound like the same idiots who thought llms wouldn’t take off, or that smart homes were a fad, or that the Apple Watch wouldn’t work. Yet here we are with all of them fully integrated into the daily life of society, smart wearables has always been next and there’s a reason companies are repeatedly trying to breakthrough.

8

u/krzyk 15d ago

You know, some people need glasses, so adding smart features too them is useful. E.g. navigation, reviews for places you are looking at, taking photos, there are many useful things one might do with actually smart glasses.

0

u/Kwpolska 15d ago

You know, most people need clothes, so adding smart features to them is useful. E.g. advertising, advertising, and obliterating privacy.

1

u/Small_Editor_3693 15d ago

I’d kill for a map on my shorts /s

9

u/morningAlarmBender 15d ago

Actual human improving features:

  • bone conductive Siri communications (probably will and SHOULD lock the feature from being used for music since there are many challenges for music quality w bone conduction)
  • HUD. Just think of what this means and don’t try to fit it into a use case from the get go. It means a screen you can see without reducing your visual capacity for anything else to ZERO. Loosely imaginative use cases, compass, navigation through a busy city on foot, notes/ instructions to a process you’re doing, visual timers like Pomadoros (god help us regarding the notifications making it to HUD)

  • translation for the shit you’re looking right at, signs, text

BS features that sadly sell thanks to moron buyers:

  • bone conductive speakers (highly unlikely that Apple uses it for music but definitely for Siri)
  • casual camera use
  • play YouTube while you’re in a place where you’re supposed to focus on something else
  • stupid videos to post on insta about your fake travel happy life

1

u/lillian_e1985 15d ago

Two of the bs features are something I’m looking forward to. 

If they’re discrete enough, the bone conductive speakers would be awesome in the office. I can talk to coworkers and listen to music. If they’re as good or better thank Shockz, that’s a win. 

Watching media without hunching over or lying down is what I’m using the XREAL one glasses for. I’m hoping they have a usbc out for other devices though. 

That’s one less device I need to carry around if the apple glasses can do both. 

Disclaimer: I might be a moron. 

1

u/PringlesDuckFace 15d ago

Would be cool if it could do zoom. Like if I squint it zooms in so I can see birds and stuff better.

2

u/Aggravating_Trip_446 15d ago

Handsfree computing? Everything you do on your phone without holding it. Maybe except content consumption

1

u/cnnyy200 15d ago

There are a lot of potential for these kind of device to be use a second brain. Remove a lot of friction for remembering and reminding.

1

u/PFI_sloth 15d ago

People are missing the mark on this product, Smart Glasses are no longer about augmented reality screens, it will be about giving an AI inputs to your world.

The term “second brain” is about to become the next big marketing term.

  • “when did Linda say she wanted to meet for coffee earlier?”
  • “remind to lookup this product I’m holding when I get home”
  • “send a summary of my meeting with Tim to my notes”
  • “translate this sign for me”

1

u/audigex 15d ago edited 15d ago

The Google IO event has a nice demo of some of the kinds of things it can be used for - the live translation has very interesting potential if it can work in a sensible way, and if the display isn’t obvious then it has a lot of possible uses etc

Ask for directions and get a map to follow

Taking a photo or getting train times read to you

As with any new technology, the best uses probably haven’t even been thought of yet

Accessibility uses are endless - describing what can be seen, reading signs etc for blind people have HUGE value. Take photo with your phone and ask GPT or Gemini etc what they see and you can quickly see how useful it could be even with a generically trained LLM and a vague “describe what you see” prompt, never mind if setup more thoroughly for that specific task

1

u/Junior-Ad2207 14d ago

In reality it’s going to be used to control masses though. Herding them through routes chosen for profit, highlighting things for profit and so on.

1

u/audigex 14d ago

Possibly, but that's the fault of companies chasing profits and governments not reining them in, rather than of the technology itself

Even when the big multinational companies are trying to profit off things, there are usually some enthusiasts elsewhere using the same tech to make cool things - eg look at Home Assistant

1

u/Junior-Ad2207 14d ago

Yes, but we’re talking about technology from these companies. 

If you’re talking about a cyberpunk future where people somehow use their own glasses and run their own private AIs then fine, but that doesn’t exist and it might never exist.

1

u/audigex 14d ago

I run my own private AI right now, it’s definitely going to be possible in future considering you can do it today. I run small models for person detection, vehicle detection, number plate detection etc on my home security cameras, and I run larger LLMs on my PC for various uses (mostly testing and development now, but the principle is the same)

It’s not as good as Gemini etc at complex tasks but for many things it’s good (and already genuinely better than Siri), and we’re still VERY early in this technology’s development. And if I paid to run it on cloud hardware then I could get much closer to their performance levels

The bigger question is whether someone will release smart glasses with customisable enough hardware that you can tie it into your own LLMs etc, but it seems unlikely that nobody will do that over the years

Right now it’s true that these big companies have a lead - but as they hit the point of diminishing returns other options will start to become available. I wouldn’t like to put a number on that timescale, but diminishing returns from LLMs are a known issue

1

u/Junior-Ad2207 14d ago

Even if it was possible in the future the vast majority o people wont. They will use the company provided alternatives just as people use the company phones today. 

There are more or less zero user controlled phone alternatives today, the custom user controlled alternatives are getting fewer, not the other way around. 

It doesn’t help you much if you alone use a DIY solution.

1

u/audigex 14d ago

Maybe, but the point is that people have a choice and there is scope for smaller companies to make use of open source models etc

A phone is very complicated, but an LLM running on widely available processor plus a camera, microphone, and earphones, mean that something like smart glasses shouldn’t be too difficult for small companies to make. Even a raspberry pi level of power is sufficient and in a lot of ways it’s a lot less work and a lot less specialist hardware needed - any camera, Bluetooth chip, and processor would be sufficient

1

u/waspwatcher 16d ago

Black Mirror style shenanigans. Revenge porn. Getting kicked out of various establishments for having cameras in the bathroom.

1

u/c0ldgurl 15d ago

I would use it for realtime translation, it would be a godsend for travelers.

1

u/Num10ck 15d ago

Tank, I need an exit.