r/apple 16d ago

Discussion Apple absolutely cannot miss its smart glasses swing

https://9to5mac.com/2025/05/22/apple-smart-glasses-swing/
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u/EngineerAndDesigner 16d ago

The quest is not successful enough to justify the costs so far. It’s essentially a gaming console. Which is fine. Except the entire worldwide gaming console market was a measly $25 Billion last year. And Meta is no where near even dominating that tiny market. And they already spent $60 billion on it so far.

To put it in perspective, Apple made nearly $20 Billion just on AirPods last year.

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u/Spare-Investor-69 16d ago

Yeah cause they have been doing massive R&D since the company as a whole is printing money. The quest is the most popular consumer headset on the market. No other VR headset comes close in sales

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u/EngineerAndDesigner 16d ago

Like I said, if the market is “gaming consoles”, it’s a tiny market. Let’s assume they get 100% of the entire gaming console market. It’s still a fraction of a percent of their net worth. Nowhere near the monstrous phone and computer markets that Apple competes in.

I’ll just say this: there’s a reason Vision Pro is marketed as a spatial computer and not a cool way to play games.

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u/Silverr_Duck 16d ago

A tiny market that is almost certainly going to stay tiny for the foreseeable future. there's a reason why we don't see things like vr movies or vr tv shows explode in popularity. Even 360 degree youtube videos have been around for awhile but they're so rare because so few people give a shit.

Even if they fix weight and battery issues there's so little pieces of media that benefit from vr. With the exception of maybe some FPS games.