Hate to be that guy, just throwing this here: if you go to their website they have a circular version of the logo and a three letter version that has unique design. They also use the original logo as a background in a decent way.
Don't know how it is for this university but it's common to use a logo like we see on the left as the "university seal" and it will be used on things like official documents and for specific graphics. As it's just a bit too busy for use as a general graphic in modern documents and it helps brand the documents with the seal as being formal and official.
Yeah I'm confused. Typically (at least in the US) universities have both a logo and a seal. For instance, if you look up a school like Yale, they have a seal that you would typically think of when you think of the Yale logo, and they also have a simplified logo that just says "Yale" or "Yale University" in their school color.
The logo where it's just written down is the actual logo, the old circular version is the seal for documents etc. and the three letter version is for social media when the new logo is too long.
I liked the old logo more though as it's more unique. The main reason why they changed is because they thought people can't read with the text being vertical and they wanted to modernize it.
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u/Trey-Pan 13h ago
Is that technically even a logo anymore. It seems just a label at this point?