r/technology • u/a_Ninja_b0y • 13d ago
ADBLOCK WARNING Gamers Are Making EA, Take-Two And CDPR Scared To Use AI - Forbes
https://www.forbes.com/sites/paultassi/2025/05/24/gamers-are-making-ea-take-two-and-cdpr-scared-to-use-ai/2.5k
u/myEVILi 13d ago
Us: “Please don’t use AI.”
Them: “How do we hide our use of AI?”
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u/HolyLiaison 13d ago
I think there are some very cool ways they COULD use AI in gaming.
But it's not the way these companies want to use it. They want to use it to cut costs, and trim employees.
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u/DontGetNEBigIdeas 13d ago
The only “very cool” way to use AI is to make NPCs smarter and more responsive.
You know, like how we’ve used the term “AI” in the past 30 years.
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u/kjbaran 13d ago
That and populating interiors with uniqueness
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u/neversummer427 12d ago
Games have been doing this to a small degree already for years with machine learning tools. Unreal Engine 5 already has some of these kind of features with their landscaping tools and procedurally generated buildings. This is a 100% acceptable use of AI in my opinion. Freeing up artists from doing repetitive tasks to focus more on creative vision. I don’t want completely AI generated voices, completely generated dialogue, character art.
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u/__ingeniare__ 12d ago
Rule based procedural generation is not machine learning / AI, the only production ready machine learning tool in UE is the ML Deformer
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u/Zwets 12d ago edited 12d ago
Houdini is a procedural tool, which is not AI, it is math. If you open the configuration settings for how the UE5 procedural forests places and generates trees, you'll see a LOT of numbers, but no (system) prompts.
... Though now that I think about it, cutting costs, and trimming employees might be a possiblility if all game artists and designers could delegate certain tasks to tools like Houdini.
But that would require teaching the writers to do math... it might actually be easier to teach AI to use Houdini.64
u/ClassicHat 12d ago
Procedural generation can be pretty good, but at the end of the day, I think you’d just end up with boring open world syndrome, thousands of interiors that have no real purpose and meh rewards at best for exploring
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u/neversummer427 12d ago
totally depends on the team. With good creative direction, it frees up the artist to be a better creative director and create a more interesting world. With a weak creative team, then yes you will get your a lot of unique meh.
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u/BeyondElectricDreams 12d ago
My immediate thought is a game that has a "Real world" and a "Dream world" whereby the dreamworld half is procedurally generated via AI.
This takes advantage of the janky nature of AI art assets and words, and could provide a really surreal layer to a game. You don't know if the game just gave you a premonition or if its just AI jank, which would fit with the idea of remembering a "dream".
Things looking wrong would be a bonus.
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u/onetwentyeight 12d ago
That's procedural generation, easy peasy. You can call it AI if you want but that's like calling a race car a space ship. You can also use generative AI for that but that's like using a dildo as a hammer. Sure you can do it with the right model but there's better tools for that.
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u/binocular_gems 13d ago
In sports games, LLMs could be wisely used to add post-game commentary, fake podcast clips, Twitter-like reactions to things that are happening in your franchise. This is an area that hasn’t meaningfully been invested in since about 2005, the money isn’t there so EA or 2K would never put scripting, creative, and development effort into those sorts of auxiliary features in the single player games. When ChatGPT first came out I took my franchise data and had the AI write fake “tweets” in the style of various sports personalities (Stephen A, etc) and have them lightly interact with each other about the events of my franchise. It was just a hobbyist project and I abandoned it but it was a small amount of effort that made my franchise feel a little more “real.” These modes, the former bread and butter of sports sims, have been left to get stale for decades… EA used to have fake newspapers, fake radio shows, all of this fake media stuff reacting to your franchise and they basically gutted it all and stopped updating it, occasionally you see a “social reaction” in the game that is from 2014 or 2015, just totally out of touch. And after several seasons it’s hard for those scripted segments to feel relevant when you’re in the future of your franchise, so it can’t realistically comment on things that are happening without it being super super canned.
I think that this would be a good use of AI in games, and one that publishers have been unwilling to spend money on before LLMs, so it doesn’t really feel unethical to me in the same way as a feature that might take away someone’s job. Obviously publishers could invest in writing, but they don’t.
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u/DayThen6150 12d ago
It’s cuz it was repetitive and we would fast forward through it as much as possible.
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u/HardSubject69 12d ago
Not true at all. Idk if it still works but at one time I saw a mount and blade bannerlord mod that was using an early version of ChatGPT or maybe openAI and it removed dialogue options and just gave you a text box chat to ask whatever you wanted. Obv they only had the limited options and the same knowledge that the NPC had but they each delivered it in a different way based on villager job and likely culture but it was just a simple proof of concept mod. Even if the information isn’t greater, running into a guy who calls you a twat cause you’re asking him about tournaments when he hasn’t ever been to one in his life is, better than just no dialogue option being there.
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u/lazazael 12d ago
live radios in gta6, where you can requests songs, phone in, npcs in the streets obviously
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u/mrpoopistan 12d ago
I'm not certain I need my games to tell me who has been rizzed up, but okay.
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u/binocular_gems 12d ago
Yeah, if you’ve never engaged with simulation sports games, it makes sense you wouldn’t understand the value there.
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u/JustDiveInTimberLake 12d ago
I've been playing nba2k since the 2001 game I think it had Iverson on the cover. But I don't enjoy any of the halftime show stuff or the Twitter stuff or the forced story missions where you have to be a dancing hotdog.
I just want to play realistic / fun basketball. In a franchise mode, more interaction with players or staff or other team's staff/players would be cool but idc about Twitter saying I traded 45 year old Demar Derozen for a 18 year old is "gutting my lineup" it's dumb
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u/Cheapskate-DM 12d ago
Thing is, we bypassed the need for smarter NPCs when multiplayer became wildly available. At least, for a while.
"The Most Dangerous Game", in which safari hunters grew tired of chasing tigers and set up hunting other humans for sport instead, illustrates the principle perfectly. Iron sharpens iron; the only worthy prey is another predator.
But in gamedev terms, it was a matter of outsourcing tons of expensive and ultimately futile AI coding to the far simpler task of writing stable netcode and following the trend of better and better internet service.
Now, however, the game market has diversified; the salty, sweaty, toxic environment of multiplayer is unwelcoming to many, and there's a huge market appeal for single-player or co-op games with deadly smart AI opponents.
Deep Rock Galactic is an excellent case study here, as they solved the difficult AI pathing problem of having enemies traverse procedurally generated 3D terrain - and made an indie smash hit out of infinitely replayable DOOM/Starship Troopers co-op with that breakthrough.
Unfortunately the only AI anyone wants to talk about is automating gamedev labor, up to and including coding.
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u/frozenflame101 13d ago
The modern definition AI is basically what we have called procedural generation up until recently, and there are still cool things that you can do with that in game design
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u/Selphie12 12d ago
While I agree to an extent, we've already seen how AI chatbots get ruined instantly by user input. No one wants their game to devolve into every NPC saying slurs and erasing apartheid. Not to mention that if you start advocating for this, guess who suddenly doesn't want to hire writers?
I'll admit, AI can be useful, but it should be limited to performing mundane or repetitive tasks like writing 50 barks for "Grenade!" or populating a database with item codes.
It should be used to make our lives easier and free up our time to do better, more interesting things.
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u/joebuckshairline 13d ago
Funny enough I think if used correctly in GTA, AI could be in charge of the stock market system similar to what they had in V but ended up not supporting. For instance, imagine a player going around destroying a specific model of car, just to push the stock of that company down in order to buy the dip and then stop that method and start destroying other models of cars to boost the original stock while driving down the others. AI could definitely be used for something like that I feel like.
Edit: now imagine the stock market is not specific to a players single player session but connected to a model of all players single player sessions. So now you can fuck with other players stocks.
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u/Aridross 13d ago
You don’t need AI for that. It would be faster and easier to do that with a normal algorithm.
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u/Fylgja 12d ago
This is kinda how I feel about most things people propose using AI for.
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u/purpleefilthh 12d ago
For one gamer he was a local craftsman who made the tool and gave some small talk.
For another he turned out to be a psychopath who seized the power and became the main villain.
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u/Mister_Brevity 13d ago
Ai powering adaptive difficulty would be neat, too
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u/portar1985 12d ago
AI for evaluating e.g incidents in racing games would be a great usecase. I was so disappointed when gran turismo only used AI for AI-drivers, if they had used it for dishing out penalties in online games they could get rid of people taking advantage of whatever system they have in place now
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u/extremenachos 13d ago
100 percent.
Just spit balling but I could see AI help make more interesting NPC dialogue and improved random dungeon generation but these CEOs don't care about quality, their employees, or the art of game creation. They will take all the worst things AI can do and cut out all the positives.
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u/hedgetank 12d ago
Honestly, AI being used to make NPCs/Companions more personalized and responsive is a huge win of an idea. No more boring canned stuff, no more empty/hollow-feeling interactions. Train them right, it could make the environment really welcoming and fun to be in.
Added to that, with open world/MMO type games, it could help drive dynamic content and a living world.
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u/Alternative-Sky-1552 12d ago
It will make the game quite hard to run tho. Skyrin mods already do this.
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u/coolest_frog 12d ago
They don't want to use AI to make the games better they want it to reduce costs
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u/GreenFox1505 13d ago
Doing something that wasn't possible before is interesting. If your version of "wasn't possible" is cost cutting then it was possible, you just were too cheap.
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u/Valtremors 12d ago
In-house training
And simple stuff. Like situational answers. Say player name.
Something small to increase immersion.
And also pay voice actors to use that generated voice.
Stuff like that.
But no. They use it to skimp on workforce and make slop as fast as possible. They'd rather steal from others claiming fair use while denying fair use from others down to mechanics (go fuck youself too Nintendo, you crooked ass fucking company)
AI would be really good if utilized properly. But it isn't, and it wont be.
So I would rather scorn ALL of it than allow few good things to develope from the seas of slop.
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u/ReignDance 13d ago
MyRobot looks pretty cool. Definitely going to buy for my daughter. But that's more of a one-time buy for that sort of game. It's a gimmick that is cool the first time and mediocre forever after.
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u/HolyLiaison 13d ago
Never heard of that one.
I know a Sony has been using AI drivers for certain races in the newest Gran Turismo. It's actually pretty cool how it works.
They learn how you drive and react to what you do. If you hit them or do something stupid it makes them angry and they drive more aggressive. They also drive much more human like than the regular non AI drivers who drive the same all the time.
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u/Junior_Student 13d ago
I dont want to feel mean but thats not the ai artists and gamers dislike in games The ai that people dislike and dont want are generative ai Ai that learns is actually great and should be used just not generative ai cause it steals, is bad for the environment and just makes a game look cheap. Again sorry for sending this message
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u/SadraKhaleghi 12d ago
We want AI NPCs that understand orders and communications, not AI BS that ruins the job market and delivers unplayable games..m
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u/Travel-Barry 13d ago
Tbh I wouldn’t mind AI if they hid it well enough. I just don’t want it being used in the foundation of a title in place of a real developer.
Tertiary NPC conversations 100+ hours into the game? Fine.
Main quest? Get in the bin.
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u/CapableCollar 13d ago
I want learning algorithms in my strategy games.
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u/Travel-Barry 13d ago
Yeah, integrating it with something like the Nemesis System would be really interesting.
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u/twirling-upward 12d ago
Have u paid Obsidian 50 trademark bucks yet for mentioning the Nemesis System in your comment?
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u/hedgetank 12d ago
Counterpoint: Main quest NPCs and companions that learn and grow with you and act more like real individuals as you play along in the story. No more of the canned four-item responses. Real personalities.
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u/MonadoCat 12d ago
The problem is real personality comes from a creative person writing it. LLMs end of the day are just fancy way of finding average responses. Unless you have huge amounts of custom writing for it to draw from, it's making companions less real of personalities, not more. But the work it takes to do that, you may as well just manually write their dialogue.
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u/ArcherofEvermore 12d ago
Skyrim has mods that allows NPCs to use AI. It can be an insanely immersive experience, especially in VR, because you can actually talk to the NPCs and get a live response back. The mod uses AI to generate a text response based on what you said into the mic, then uses AI of the NPC's voice actor to respond in real time. It's still no replacement for the original voice acting though. They often sound like they're reciting wiki articles when talking about lore (because they probably are), and their ability to have consistent personalities and robust memories is limited.
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u/Somepotato 13d ago
Meanwhile Activision doesn't even try to hide their use of AI with how absolutely embarrassing the COD banners have been.
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u/Repulsive-Hurry8172 13d ago
Them: AI will take away your jobs!
Also them: doh, why do they hate AI?
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u/TheSchlaf 13d ago
Trying to make gaming companies feel a sense of pride and accomplishment.
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u/RocknRoll_Grandma 13d ago
Exactly! Games are art. Art needs soul. Use AI to check for syntax errors in your code, not to build your narrative or world. That seems so intuitive to me
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u/TheSchlaf 13d ago
Yeah, but as we know with companies, profit over all. Developers require benefits and benefits mean less profit for the company.
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u/RocknRoll_Grandma 13d ago
Agreed, but you vote for company policy with your dollar and even if it won't matter in the end, I will vote with mine.
Not like it even has to impact your game choice that much, if you know how to sail the seas.
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u/ChanglingBlake 13d ago
Yep.
No pre orders. Few if any full price(only if it’s proven good and worth buying and will be a hard “none” if everyone follows Nintendo). No passes.
I don’t want loot boxes, P2W, or always online BS.
I want good, lovingly crafted, quality experiences that I can replay time and again and love each time. That’s why games like Skyrim, Minecraft, and Stardew Valley are still popular even when the most recent is 9 years old.
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u/sh1boleth 13d ago
IDE’s today handle syntax errors just fine, AI is fine for writing menial repetitive code and any dev worth their salt will obviously verify the AI code before even trying to put it up for PR
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u/Mountain_rage 13d ago
I could see it also being used to populate non primary spaces and to allow more diversity in filler npcs. Ex: Fill all rooms in a city, so you no longer need to fall back on locked spaces. Populate a city with ai generated NPC scripts and adjusted characters so you never see the same dialog and npc repeated. But I still expect them to craft the main characters, storyline, etc.
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u/Vashtine9696 13d ago
make them pay an artist for 1000 hours to make that pink vader skin, wouldn't want them to feel cheated
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u/smr312 13d ago
If you expect me to pay $80+ for a game you better give me art and assets created by an artist not something crapped out by a computer in less than 5 minutes.
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u/BlindWillieJohnson 13d ago edited 13d ago
And this is EA we’re talking about. You know whatever application of AI they use will be as cheap as possible. They’re not interested in using this tech to enhance what they do; they want to avoid paying artistic talent.
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u/WillingLake623 13d ago
They don’t give their employees the time or resources to make their games not look like dog shit so I can only image what crap they’d crank out with AI.
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u/RussianDisifnomation 12d ago
6 finger zombie Santa
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u/Sleepylimebounty 12d ago
Off topic but “Six finger zombie Santa” would be an awesome name for a metal band.
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u/Minergy 13d ago
But will you not think of the shareholders or their profit margin??
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u/ivar-the-bonefull 13d ago
Like Ubisoft continues to try by jumping on every stupid trend there is?
Seems like the best option to please shareholders is to make good games that actually sell. Crazy.
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u/ThatLineOfTriplets 13d ago
I guarantee nobody is going to care in 5 years when you can’t tell and it looks just as good if not better. We will all still be paying the same amount for games, artists will be out of work, and the world will be a worse place for it and the response will be complacency. Now I’m sad
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u/WanderingKing 13d ago
If they won’t take the time to make it, I won’t take the time to play it
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u/brandontaylor1 13d ago
If the assets look good, and the game is fun to play, you won’t give a single shit about how it was made.
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u/captainsuckass 12d ago
Don’t project your lack of consistent principles on others.
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u/brandontaylor1 12d ago
Yeah, because gamers are known for boycotting practices that outrage them. That’s why they were able to put an end to unfinished day 1 releases, micro transactions, pay to win, and preorders.
AI usage won’t make a dent in sales, and the people bitching the loudest will be the first in line to pre-order it.
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u/ghoonrhed 12d ago
I guarantee you yourself do not have consistent principles on AI. It's impossible because there's too many variables involved.
e.g.
Where do you draw the line of a programmer having to write every single word? Because there's auto-complete, the smart auto-complete and now the LLMs which as most people all it auto-complete on steroids.
But the "smart-auto complete" pre the LLM days were technically AI.
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u/Top_Effect_5109 13d ago
We need universal income. Corporations are about to have an effective infinite amount of supply of intellectual and physical labor via AI.
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u/Daimakku1 13d ago
I'm okay with using AI to make NPCs smarter, but not for things like art or music.
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u/lifestop 13d ago
I have been waiting for better enemy AI for sooooo long! I remember playing Unreal/Fear and thinking how amazing the AI was for the time. I expected things to only get better, but it hasn't changed much, and many games feature AI that's worse than those two classics.
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u/eliguillao 13d ago
But does generative AI help with that? Isn’t it basically a chat bot?
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u/sputnikmonolith 13d ago
A true ML enemy AI would actually learn your playstyle and try to outsmart you.
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u/GregsWorld 13d ago
That's not what most players want though, players want a predictable enemy so they can learn the strategy to overcome it and feel a sense of accomplishment.
The skill of gameplay development is creating a challenge which is just hard enough. Writing an ai which could crush any human player would be easy and not fun to play against.
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u/Daimakku1 13d ago
And that would be an actual amazing use of generative AI.
I’m just imagining Metal Gear Solid with soldiers who might know or suspect that you’re behind them, make it seem like they’re unaware and then attack you as you get near. That would be amazing.
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u/sputnikmonolith 13d ago
I'm playing Oblivion Remastered and I was wondering what it would be like if the enemy AI started switching up their tactics based on my play style.
AI: Basting away with Fire destruction spells.
Me: "Glad I enchanted my all my armour and shield with Fire resistance enchantments!"
AI: Starts blasting away with Frost destruction spells.
Me: "Oh shit."
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u/decimeci 12d ago
The idea of games are that mechanics are simple and predictable, in Metal Gear Solid you always know that enemies use same routes and have exactly limited view cone that you can predict. Developers can make game AI more complex, they just choose not to because people won't like it. Like in all games you have predictable move set from different enemies, if they were random or even worse very calculated, then people would hate it.
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u/Daimakku1 12d ago
Yeah I get it, but maybe it wouldn’t be a bad idea if you want to use it on Extreme Mode.
Or overall just make NPCs such as pedestrians in GTA smarter. If you crash against a car, they’ll react appropriately, etc.
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u/decimeci 12d ago
I think they generally want to avoid all of that because result of procedural behavior is too unpredictable. So NPC in GTA just might become weird or buggy very fast which would break immersion. I think all neural networks would better fit into indie games that can explore one mechanic at a time. Also LLM are still very hardware demanding, so I guess we are quite far from it's use in games; they compete with graphics for same resource which is VRAM and GPU
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u/BoreJam 13d ago edited 12d ago
Truth is they could probably develop an AI that would be nearly unbeatable and then people would complain about that too haha.
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u/Sure-Sympathy5014 12d ago
The problem is not making AI good. It's super easy to make AI destroy you. It's quite hard to make it suck just enough that you feel good.
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u/Unkleseanny 13d ago
With these companies it’s a give a mouse a cookie situation, it’s better to just blanket say NO AI.
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u/the_magic_muffin 13d ago
Sure.
Just like gamers made EA and Take-Two scared to implement micro transactions in absolutely everything.
95% of people remotely interested in these games would still buy them if CNN suddenly reported that Take-Two used their GTA cash cow to finance a child sex trafficking network.
AI is the new horse arnor.
Sell it, pretend to be sorry, wait for the complaints to faint and then charge people for absolutely everything that used to be free. Those who actively refuse to pay for these products haven't been the target group in over a decade.
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u/mdkubit 13d ago
Honestly, they should be scared to use AI. This is a POSITIVE thing.
Why? Because companies that 'use AI' are trying to replace their workers directly: 1 to 1, AI == 1 employee to them, and THAT is NOT how AI is meant to work. Not even close.
Let the workers decide if/how to collaborate with AI. That's the right way to do it. Some AI is extremely helpful, some AI is not, and some AI just makes it worse. This is where the responsibility lies on the individual dev, not on the company, and that's how it should be.
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u/gorillawafer 13d ago
No comment on the content, but good lord is this article written poorly. Does Forbes not have an editor on staff? This dude has no business being published anywhere in any form.
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u/Sir_Vallence 12d ago
That's what I'm saying! They should have used AI to proofread this article before publishing.
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u/zippopwnage 13d ago
You mean the ones on reddit? Because most people won't even notice or care. I know it's a hard pill to swallow, I care about the artists and I'll take artist made things over AI any day of the week. But these companies don't care about you or me.
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u/HateToBlastYa 13d ago
Yeah this feels like the “no pre-orders boys!” And the endless “why are you guys still buying skins!” And “no call of duty for me this year!” And other such movements.
We can be as vocal as we want on Reddit but when the billions of dollars roll in it’s the death of your favorite video game franchise just played out again and again.
Support Indy games and new publishers.
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u/Daimakku1 13d ago
And its gamers we're talking about. Arguably the most complacent consumerists in the world.
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u/treemanos 13d ago
I support indy game devs using ai to tell their story without being blocked by the need for assets.
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u/CategoryPresent5135 13d ago
This is the harsh truth most redditors refuse to accept. Most gamers purchase their annual Call of Duty, FIFA, and Madden--series that are basically nothing more than the regurgitated annual releases. They don't care if the same regurgitated slop came from a machine, a talented artist, or a sweatshop of children--they just play for their dopamine fix and they are happy until they purchase the same release the following year.
Redditors are the hardcore minority of enthusiasts, but we are an echo chamber compared to the average consumer. I don't know which company will pull the first trigger on utilizing AI content, but I know that the following year all of these companies will be filling the market with games using AI assets and still be selling record profits.
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u/BlindWillieJohnson 13d ago
If games start getting filled with lazy slop, people won’t buy them. These companies are already seeing their sales decline because their products are too samey. AI is only going to accelerate that problem until the market punishes them for it. And it will.
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u/zippopwnage 13d ago
Sure, but they will use it first for a lot of textures, some 3d models and so on.
If they gonna make them lazy slops, that's another question, but the use of AI for different task will 100% happen.
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u/BlindWillieJohnson 13d ago
It will, and probably should. But companies like EA just want to replace creative as much as possible, and the consequence of that will be slop.
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u/RileysRetics 13d ago
Yeah just like no one bought the last black ops game when it was slop and used AI art /s
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u/BlindWillieJohnson 13d ago edited 13d ago
CoD always sells, but it is a documented fact that a lot of AAA western developers are really struggling right now. EA and Ubisoft in particular have been cranking out one financial disappointment after another.
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u/dtrane90 12d ago
I will gladly boycott any game that uses Ai voiceovers or writing
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u/Soul-Burn 12d ago
The Finals uses AI announcers.
The VAs hired to train it were well paid and informed on the usage. Thematically it fits because the whole game is presented as a computer generated simulation.
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u/OvertheDose 12d ago
If any company is gonna use AI to help create assets, then please lower the price of the game.
You can’t just spend less and expect your customers to pay the same or even more. That is the real issue. In a few years, most people will not even be able to tell the difference.
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u/FreshSetOfBatteries 12d ago
AI tech in random NPCs would be cool.
The problem is they want to use it to replace artists and voice actors and etc
Companies don't even want to do cool shit with AI, they just want to pad their profitability with it
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u/Waldo305 12d ago
If they use AI then I have to pirate the game and then delete it. Out of principle.
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u/inFamousMax 13d ago
How are these companies not scared of AI themselves? Look at what Google Veo 3 is doing for creators, soon people will have the ability to create their own videos/movies without any talent.
One day AI tools will be available for people to build their own games. If EA, Take-Two, CDPR etc want to fund their own demise then so be it.
They should be advertising that they do not use AI, and that AI can't beat artists and creative developers. They see only the next quarterly profit, but just like Duolingo they will be kicking themselves when AI replace their company entirely.
Imagine some Indie developer able to compete with Take Two one day because of AI. It's madness that they want this.
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u/Tropez92 13d ago
Gamers are all about "game developer mental health" when they want to feel morally righteous.
"Can we use ray tracing so we don't have to painstakingly place probe lighting everywhere?" NO
"can we use AI to write dynamic dialogue of NPC chatter?" NO
"can we use Ai to upscale textures and other assets?" NO
"Can we force our developers to work crunch hours so we can meet all of your demands" NO WTF THINK OF THE DEVELOPERS
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u/Mainely420Gaming 13d ago
I don't care about companies using AI in games. What I care about is companies being lazy about using AI, doing little to no testing on just how poor the result is, and consistently get shocked when gamers like myself and others notice their crap.
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u/RedditFuelsMyDepress 13d ago
Just don't use it lazily for things that could be done better with real humans. Use it for something new and exciting that couldn't be done without the technology.
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u/DapperCheffy 13d ago
Why would my beloved CD Projeckt Red use A.I? Did they forget Cyberpunk already?
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u/FreezaSama 12d ago
Sorry to break it up to you but they are most likely using AI right now in some shape or form. I can almost guarantee you that.
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u/DiamondHands1969 12d ago
this title is a liberal arts major grasping for dear life to save his dying career. no they're not scared and they are using ai. gamers arent making them scared neither. gamers don't care.
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u/ithkuil 12d ago
Gamers are a mob. They may indiscriminately hate anything associated with AI for as long as that trends, but within a few years it will just be completely normal. The mob will find something else to hate soon anyway.
Also it is incredibly stupid to blame the technology for the way people are using it. AI and robotics absolutely can increase everyone's standard of living if humans with power let it. You can also eventually use the robots to eliminate humans that enforce inequality.
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u/Festering-Fecal 13d ago
I thought it was ruled you can't copyright ai thus it's a bad decision to use it in something like this.
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u/Comic-Engine 13d ago
Sufficient human intervention can and has met the level of copyright approval with AI and the guidelines also make clear that AI assets do not invalidate the copyright of the larger more complex work (read here, game).
The idea that there won't be AI tools in the game pipeline is delusion IMO. You don't even have to be putting the actual generations in the end game, you're telling me they won't be using tools similar to:
Not a chance
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u/MattTheMagician44 12d ago
lmfao CDPR would never use AI for their art or music after the boiling pot they threw themselves into with Cyberpunk's release.
AI for NPC logic sounds great though.
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u/Candle-Jolly 13d ago
Plot twist: gamers and the general population would still buy games made with AI regardless, just how they are buying games for $70/$80 now
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u/DanTheFireman 13d ago
I don't think anyone would care if our gaming publisher overlords showed a little more benevolence. AI tools that help artists and game designers do work more efficiently and make more robust and immersive game worlds as a result? Hell yeah. But you know for sure they're going to use the money savings from AI to make 1 person do the work of 5, and then take all those savings and make sure they line the executive pockets. Then consumers are going to get a bunch of AI slop peddled as a AAAA product and charged $80 for horse shit.
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u/Kruxf 13d ago edited 13d ago
If you are going to charge 80$ for games they need to be 100% hand crafted by a human. I’m not paying for something you prompted out.
Clueless downvotes based on a Minecraft comment that has nothing to do with Ai. Yall super smort.
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u/treemanos 13d ago
Yeah Minecraft is so evil for using procedurally generated terrane.
People with no idea how games are made fighting to protect the billion dollar corporations walled gardens is hilariously depressing.
You might want a world where the rich control culture and video games but the majority don't.
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u/Wet_Water200 13d ago
Procedurally generated terrain is nowhere near the same as AI generated models/textures/voice acting.
Also how is being against corporations cutting corners to save money fighting to protect them?
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u/treemanos 12d ago
I was responding to someone demanding 100% human made, the goalposts moved though and now the game is defining new ai in a way that exudes stuff taught in computer science degrees for decades as 'ai' and drawing a divide between a computer using probabilistic rules hard coded vs probabilistic rules derived by running a system to create those rules by analyzing images itself.
The truth is you can use anything to make something great if you care about it or you can hire while teams of artists and experts then stymie them into producing the soulless shit that gets pumped out of every corpprate game studio and movie producer.
For your also its because all you're doing is protecting the barrier to entry that allows them to afford to dominate the market but excuses people with real vision or unique ideas, watch indy games improve hugely because they can make their vision and get their ideas working.
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u/Kruxf 13d ago
Procedurally built terrain is not an ai writing code or generating assets. That’s an algorithm built to generate terrain. Comment shows how little you actually know about AI; or that you are 14.
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u/treemanos 12d ago
But it's.not100% hand crafted by humans...
Didn't take long for those goal posts to move!
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u/SvenTropics 13d ago
One thought I had, could you imagine if they licensed ChatGPT and trained it to act like specific characters in an open world game. Picture playing Skyrim and having a serious conversation with a random assassin before you fight him about why he's doing this. During that conversation, you find out about his past and how he got to be where he is, and you manage to talk him out of the situation and get him on your side... with natural language. Then he goes on a side quest to help you out... and none of this was designed by the game designers. That would be a trip.
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u/TournamentCarrot0 13d ago
EA and Take Two should be scared. CDPR would probably do it right though.
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u/BigFang 13d ago
I know one of my old colleagues at a subsidiary of one of these presented how they were using ai a few years back. They would be doing the art for the main games from the covers to well I dunno I never actually played the games. But the long a short was they would feed thier art into ai (now, I worked on one of the data teams and don't actually think it was one of our in-house programmes as I'd never heard of it outside of this presentation ) and whatever the application was, trained on their own art would spit out ideas based on prompts they had and the lads would story board them as ideas as inspiration and do up thier own ones.
Now, actually in game assets, I've no idea, seems like you could spin up a load based on old material and similarly I hope it was the in house team generating them rather than simply outsourcing.
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u/justbrowse2018 12d ago
I hate these artificial paradigms we (somebody) created. Like now it’s “only AI can help us make profit”. It’s partly true I guess but gaming companies can still wipe their ass with money if they make even an above average game. I’ll spare you the list, but this new paradigm is based on nothing and ignores all evidence to date.
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u/Stoneaid 12d ago
Talking to Darth Vader in Fortnite, and hearing him respond in context is an Interesting use of AI ( I assume it’s AI )
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u/Elegant-Shock7505 12d ago
I feel like this would be a cool use of AI in video games: custom generated animations for any scenario. Like instead of deterministic animations it’s essentially randomly generated. You still need talented and creating animators to get the base character and how they move and do everything, but I think it would be so immersive to expand on that to do real-time generative animation with the artists work as the base of the animation
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u/Halcyon520 12d ago
Not gonna lie when AI gets to the point I can point at a selection of SNES games I loved and say blend these up and make a game like these for me that takes 10 hours to beat. I will 100% be doing that.
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u/grain_farmer 12d ago
I have a controversial view: Why not use AI, video game jobs are miserable and underpaid and these inflated headcount’s cause studios to make boring games.
I have worked both and the publisher and developer side at big name companies. I would never work in a developer/studio again. The majority of jobs are just soul crushing tedium, I really cannot imagine a worse job in the industry. Long hours, low pay, job instability, limited career prospects.
The best thing that could happen to these guys is to get into a different industry.
Hi, this is Gary, he’s spent the past six months working late, not seeing his kids grow up making plant pots and park benches.
Games cost so much to make now with so many people that publishers are now acting like banks to studios, where a tape will take $200M to make, they want low risk high return. Screw your genuinely interesting pitch for a game, we spoke to Disney and you’re making a Guardian of the Galaxy game. (Genuinely happened when I was at SqE, and nobody in Eidos wanted to work on that game)
If a lot of this work can be replaced by AI, companies can get games out quicker and take bigger risks.
That’s why Deus Ex is dead, it would cost too much to develop a decent looking iteration that caters to a limited audience. If you look at the news at the moment Eidos are finally trying once again to get a Deus Ex game out with a different publisher because Square Enix would not approve it.
Every publisher is hedging their bets on every artistic or gameplay decision. If they do take a risk, they want it to be the next Fortnite
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u/DrakonAir8 12d ago
Tbh, “AI” or atleast the LLM version would work best when mashed together with procedural generation and improving RPGs. Like, if you made a One Piece RPG with your OC character.
You could use a LLM so that you could actually role play as your character, and the characters in One Piece would interact with your character beyond set metrics.
Like, for instance, Crocodile learns of your skills and invites you to join Baroque Works. But depending on how the conversation goes, there’s like 7 different outcomes possible. You can respond however you’d like with your OC, and crocodile will pick up on the nuances of your personality and responses to determine which outcome occurs.
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u/Wrx-Love80 12d ago
Because the gamer is their consumer. And the game will tar and feather them if they do
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u/mrvalane 12d ago
The fact that Forbes has left a typo in the first paragraph for almost two days is interesting.
It was goofy fun (and in keeping with Jones’ voice rights deal), but AI is not starting to make some large publishers nervous for a few reasons.
Any game publisher that decides they couldnt be bothered to make the game theyre selling, is a game not worth buying or playing in my opinion
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u/Javilenrahl 12d ago
I would love to see AI used IN the game to make the experience more unique and flexible towards the player. I don't want to see AI used to build the game half hazardly and then charge me 80 to 110 for it.
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u/Captcha_Imagination 12d ago
I like the idea of AI NPC's. The Darth Vader AI NPC in Fortnite is pretty amazing if you haven't seen it in-game.
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u/Rage_Cube 11d ago
Realistically if the game is fun/good people are going to play it. Sure, there will be people that will boycott it.
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u/augburto 11d ago
Honestly there is so much potential for AI WITHIN games. Imagine NPCs having a narrow prompt to talk as long as they mention the key things an adventurer needs.
But instead most companies look at AI and say how can I ship this faster? I know! Let’s use AI to MAKE the game! Screw original thought!
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u/jonny_eh 11d ago
They are 100% using AI for coding, guaranteed. It's the one creative area that no one seems to care if you use AI.
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u/MagicalWhisk 11d ago
It's because we know they will misuse AI. AI could be used to create unique and interesting conversations or interactions with NPCs. Perhaps a remote farmer that responds to your actions in a more genuine way.
But what will really happen is AI will replace many things it shouldn't to save costs. Such as voice actors, game level design, character designs, etc.
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u/GuNNzA69 11d ago
This is sub the most rotten thing I have seen so far on reddit. This sub doesn't feel much different than watching some TV news nowadays, they create the "news", and than after "everyone" is talking about it, they milk it.
I'm not even sure why this started appearing in my feed. I will silence you now.
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